Brand Marketing Specialist

Purpose : Marketing function encompasses all processes involved from preparing marketing strategy and plan up to monitoring effectiveness of marketing activities. It also captures processes for branding, project launch, marketing services, managing marketing materials, digital marketing and PR. The incumbent will be responsible to manage a brand end to end.

Essential Qualification : MBA Mktg with minimum 8-10 years of relevant experience

Essential Experience : Strong sense of conviction, generate comfort, and a high degree of respect and trust.

• Be a self-starter with a high energy level delivering in a highly chaotic and competitive environment
• Strong sales and marketing orientation with a passion for delivering value to customers

Role & responsibilities

• Identifying the brand, Collating Information about competitors, conducting market research as per business plan - Implement a marketing strategy that is aligned with the overall Piramal Realty marketing objectives.
• Prepare brand briefs basis the research in collaboration with marketing agencies to plan and prepare for launch activities
• Brief internal stakeholders on the brand brief. Conducts discussion with external stakeholders, such as the concerned Agencies, to clearly communicate the requirement(s)/expectation(s) as per the Brand Brief and ensure alignment with Brand Brief
• Determining Project Life-Cycle Marketing Budget, basis which the projects Marketing Plan will be prepared for each fiscal year of the projects life-cycle - Implement assigned brand plans and budget to meet revenue and profit targets.
• Obtains Brand Guidelines prepared by the assigned Branding/Advertising agency, as per requirementand within defined timelines and budget.
• Implement brand/project/destination strategies to maximize profitable sales for each customer segment, identify new growth opportunities and enhance customer satisfaction.
• Build and manage relationships with advertising agencies, vendors and suppliers for effective delivery
• Plan for project pre launch and launch project brief, brand brief, brand story, marketing plan including objectives, strategies, budget, calendar, etc.), communication(CP Meet, CP mailer, client mailer, broker e-mailers, brokers Sales Presentation, give-aways, outdoor media, newspaper ads, inserts, social media coverage, brochures-digital and print, sales kit, brand collaterals)
• In conjunction with CRM, build and manage effective relationships with customers and identify specific initiatives that improve the overall customer journey and overall retention.
• Ensure that agreed formal briefs are provided to Marketing Services & External agencies for all relevant marketing activity.
• Work closelywith Development and Sales to ensure that optimal product characteristics by consumer target segment are jointly agreed for each project.
• Manage inter departmental interfaces with CRM, Finance, Legal, Interior Design as per the Marketing function SOP
• Achieve the standards that are established in KPIs / KRAs.
• Undertake post-launch marketing review and assessment, in accordance with the evaluation criteria defined in the Brand Brief and Marketing Plan
• Analyses information obtained, measures marketing performance / computes metrics, draws insights and conclusions from analysis and identifies focus / improvement areas
• Document insights/inputs obtained during Review Meeting, incorporate the same in respective Action Plan and send finalized Action Plan and revised Marketing Plan & Budget for approval. Prepare finalized Action Plan and subsequent revisions required in Marketing Plan & Budget
• Support senior management in achieving the desired project / destination ROIs as per the business plan.
• Maintain organization & brand standards and guidelines for external marketing communications

Core Competencies:

Execution & Delivery

Result oriented, ensures operational excellence in areas of responsibility and delivers best results. Takes active ownership of problems and provide timely and result focused solutions. Remains outcome-driven.

• Accountability

Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams.

• Team Work & Collaboration

Fosters a culture of trust, collaboration and support. Works collaboratively both within ones own function and across functions to achieve Piramal Realty goals.

• Effective Communication

Communicate clearly and effectively (both verbal and written). Communicate timely and responsively. Seeks feedback and provides feedback. Encourages open discussion and dialogue.

• Innovation

Drive self and encourage others to actively look beyond boundaries for new insights and opportunities for success.

• Customer Service Orientation

Develop and maintain strong external and internal customer relationships by identifying and anticipating customer needs and responding to them by maintaining long term relationship.

Preferred candidate profile : Real Estate experience is mandatory.

Interested candidates, please share the updated resumes at trudy.dsouza@piramal.com