Data Analyst - BFSI

Key Skills Required:

• Strong expertise in SQL (data extraction, joins, large datasets)
• Experience in Campaign Fulfilment / Campaign Management
• Solid knowledge of Loans & Deposits (Retail Banking domain)
• BFSI / Banking domain background (nonnegotiable)

Role Overview:

• Work on customer data analysis and segmentation for targeted banking campaigns
• Perform campaign fulfilment activities including audience selection, data extraction, and validation
• Prepare campaign-ready datasets for execution (email, SMS, digital campaigns)
• Ensure compliance checks and data quality before campaign rollout
• Track and analyze campaign performance metrics (response, conversion, ROI)
• Collaborate with marketing and business teams on loan and deposit product campaign

Qualifications:

• Bachelor's degree in computer science, Information Technology, or a related field.
• Proven experience as a Power BI Developer and SQL Developer.
• Strong proficiency in Power BI, including DAX and Power Query.
• Extensive experience with SQL databases (e.g., SQL Server, MySQL, PostgreSQL).
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.
• Excellent problem-solving skills and attention to detail.
• Effective communication and interpersonal skills.
• Ability to work independently and manage multiple tasks simultaneously.

Preferred Qualifications:

• Experience with other BI tools (e.g., PowerBI , Tableua) is a plus.
• Knowledge of data warehousing concepts and ETL processes.
• Certification in Power BI or SQL is an advantage.