Website Developer With Digital Marketing Expertise

• Website Developer with Digital Marketing Expertise
• Experience Level - 5 to 8 Years
• Location: Coimbatore (Work from Office)
• Position Overview:

We are seeking a skilled Website Developer with 5 to 7 years of experience, who also possesses a strong background in digital marketing initiatives. The ideal candidate will play a key role in developing and maintaining our IT service companys website while driving digital marketing strategies to enhance online presence and engagement.

• Key Responsibilities:
• Website Development:
• Design, develop, and maintain the company website using modern web technologies (HTML, CSS, JavaScript, PHP, etc.).
• Optimize website performance, speed, and responsiveness across various devices and browsers.
• Digital Marketing Initiatives:
• Collaborate with the marketing team to develop and implement digital marketing strategies, including SEO, SEM, and social media marketing.
• Create and manage content for the website, ensuring alignment with brand messaging and marketing goals.
• User Experience (UX) and Design:
• Conduct usability testing and gather user feedback to enhance website design and functionality.
• Implement design best practices to improve user engagement and conversion rates.
• Analytics and Reporting:
• Monitor website performance using analytics tools (Google Analytics, etc.) to track visitor behavior and marketing campaign effectiveness.
• Provide regular reports on website traffic, engagement metrics, and digital marketing outcomes.
• Collaboration and Communication:
• Work closely with cross-functional teams, including graphic designers, content writers, and IT support, to deliver cohesive digital solutions.
• Stay up-to-date with industry trends, emerging technologies, and best practices in web development and digital marketing.
• Qualifications:
• Bachelors degree in Computer Science, Web Development, Marketing, or a related field.
• 5-7 years of experience in website development and digital marketing.
• Proficiency in web development languages (HTML, CSS, JavaScript, etc.) and frameworks (e.g., WordPress, Bootstrap).
• Strong understanding of SEO principles and digital marketing strategies.
• Experience with web analytics tools (Google Analytics, SEMrush, etc.).
• Excellent problem-solving skills and attention to detail.
• Preferred Skills:
• Familiarity with graphic design tools (Adobe Photoshop, Illustrator) for creating visual content.
• Experience in managing digital marketing campaigns and social media platforms.
• Knowledge of content management systems (CMS) and e-commerce platforms.