Digital Marketing Executive

• Develop and execute paid ad campaigns (Google Ads, LinkedIn, Facebook, Instagram).
• Generate high-quality leads for Red Hat training programs.
• Track and optimize cost per lead (CPL) and conversion rates.

• Optimize website for SEO (on-page & off-page).
• Improve organic rankings and drive traffic through blogs & backlinks.
• Monitor website analytics and suggest improvements.

Social Media & Branding:

• Manage and grow HawkStacks presence on LinkedIn, Instagram, Facebook, and Twitter.
• Plan and execute content strategies, reels, and video marketing.
• Run engagement campaigns to boost brand awareness.

• Create and execute email marketing campaigns for Red Hat certification programs.
• Automate follow-ups and drip campaigns for lead nurturing.
• Use WhatsApp marketing to engage with potential learners.

• Analyze digital marketing metrics and prepare weekly & monthly reports.
• Optimize campaigns based on ROI and lead quality.

Requirements :

• 1-3 years of experience in digital marketing, lead generation, and paid advertising.
• Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and SEO.
• Experience with tools like Google Analytics, Meta Business Suite, and CRM software.
• Knowledge of content marketing, email automation, and social media growth.
• Ability to work in a target-driven environment and coordinate with sales teams.