Area Sales Manager

Responsibility:

• Drive sales revenue and achieve monthly, quarterly, and annual sales targets across the assigned territory.
• Develop and execute sales strategies to increase market share, distribution reach, and product visibility.
• Manage and strengthen relationships with distributors, dealers, retailers, and channel partners.
• Expand the General Trade network by identifying new business opportunities and appointing channel partners.
• Monitor distributor performance, secondary sales, product availability, retail coverage, and sales productivity.
• Analyze market trends, competitor activities, pricing, and customer requirements to identify growth opportunities.
• Ensure effective implementation of sales schemes, promotional activities, and trade marketing initiatives.
• Lead, coach, and motivate the sales team to achieve business objectives and improve productivity.
• Track sales performance, analyze ROI, and prepare regular sales reports and forecasts.
• Control sales-related expenses and ensure efficient utilization of budgets and resources.
• Coordinate with internal teams to ensure timely product availability and smooth execution of sales plans.
• Contribute to the achievement of the company's strategic and operational objectives.

Desired Candidate Profile

• Graduate in any discipline; a degree in Business Administration or Marketing will be an advantage.
• Minimum 4+ years of experience in sales, distribution, channel management, or territory sales.
• Experience in General Trade, FMCG, Telecom, Consumer Durables, CDIT, Consumer Finance, or Retail Sales preferred.
• Proven track record of achieving sales targets and expanding distribution networks.
• Strong understanding of the retail market, distributor management, and competitor activities.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong leadership, team management, coaching, and influencing abilities.
• Commercially aware, target-driven, and focused on sales growth and ROI.
• Proficiency in MS Excel, PowerPoint, Outlook, and sales reporting tools.
• Willingness to travel extensively within the assigned territory.