Performance Marketing Specialist (Google & Facebook Ads)

Experience

3–6 years in Performance Marketing

Mandatory: Healthcare / Medical / Hair Loss / Clinic / Pharma / D2C experience

Role Overview

We are looking for a Performance Marketing professional with proven experience in healthcare-focused paid advertising to drive high-quality leads, consultations, and customer acquisition across:

• Hair Transplant & Aesthetic Clinics (lead-driven campaigns)
• Online Hair Loss Medicine & D2C Platform (orders, subscriptions & retention)

This role requires strong hands-on expertise in Google Ads, Meta Ads, landing page optimisation, and ROI-focused campaign management, with a clear understanding of medical advertising ethics and compliance.

Key Responsibilities

Performance Marketing & Campaign Execution

• Plan, execute, and optimise paid campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Social Media PPC & Display Advertising
• Coordinate with agencies, vendors, and internal teams to ensure seamless execution
• Drive performance campaigns focused on:
• Lead generation (consultations, enquiries)
• Customer acquisition (D2C medicine orders)
• ROI and cost efficiency

• Manage and optimise landing pages for:
• Lead quality
• Conversion rate
• Cost per lead (CPL) reduction
• Work closely with content, SEO, and design teams to improve funnel performance
• Ensure landing pages align with medical trust, clarity, and compliance

• Conduct in-depth:
• Keyword research
• Audience targeting
• Ad copy and creative optimisation
• Continuously test:
• Ad formats
• Creatives
• Audiences
• Landing pages
• Improve CTR, conversion rates, and overall campaign efficiency

• Monitor, analyse, and report campaign performance using:
• Google Analytics / GA4
• Google Ads Manager
• Meta Ads Manager
• Track KPIs such as:
• Leads
• Conversions
• CAC
• ROI
• Prepare regular performance reports with clear insights and recommendations

• Collaborate with the content team to:
• Create and refine ad creatives
• Develop landing page content
• Align blogs and educational content with paid campaigns
• Support integrated marketing campaigns across paid, organic, and content channels

• Manage and publish content on:
• WordPress websites
• Blogs
• Social media platforms
• Ensure consistency in messaging across all paid and organic touchpoints

Must-Have

• Proven hands-on experience in:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Mandatory experience in Healthcare / Medical / Hair Loss / Clinic or Pharma marketing
• Strong understanding of:
• Performance marketing
• Conversion funnels
• Online customer acquisition strategies
• Expertise in keyword research, campaign optimisation, and audience targeting
• Proficiency with:
• Google Analytics / GA4
• Ads Manager
• Excel / Google Sheets
• Working knowledge of WordPress
• Excellent English communication skills (written & verbal)

• Experience in SEO, website management, email marketing, and blogging
• Understanding of medical advertising compliance and ethical marketing practices
• Basic knowledge of HTML and CRO principles
• Experience working with D2C or subscription-based healthcare products

• Google Ads
• Meta Ads Manager
• Google Analytics / GA4
• WordPress
• MS Office / Google Workspace

Skills: blogs,google analytics,healthcare,google ads,wordpress,performance marketing,ads,d2c,google,analytics,facebook,meta ads,campaigns