Brand Manager

We Are Hiring | Brand Manager QI Spine

Experience Required: 2 - 4 Years

Job Location: Kurla, Mumbai

About QI Spine:

QI Spine is a specialised healthcare organisation focused on the diagnosis and non-surgical treatment of spine and joint conditions. With clinics across major Indian cities, QI Spine combines orthopaedic expertise, advanced technology and personalised treatment programmes to provide patient-centric care. The organisation focuses on root-cause diagnosis and structured, evidence-based approaches to long-term recovery.

Job Summary:

QI Spine is looking for a Brand Manager responsible for planning and executing brand and marketing initiatives across its clinic network. The role will involve media planning, integrated marketing campaigns, market research, consumer insights, clinic branding, patient experience and go-to-market strategy.

The candidate will be responsible for strengthening brand visibility, improving marketing effectiveness, generating qualified patient enquiries and ensuring consistent brand communication across all patient touchpoints.

Preferred Industry Experience: Retail, Healthcare, Hospitals, Clinics, Wellness and other Service-led organisations.

Candidates with experience in customer engagement, consumer behaviour, multi-location brand management and service experience will be preferred.

Roles & Responsibilities:

1. Brand Management & Marketing Strategy

• Develop and execute brand marketing strategies aligned with business objectives.
• Drive brand awareness, brand positioning and consistent brand communication.
• Identify relevant marketing opportunities across digital, offline and hyperlocal channels.
• Monitor brand health metrics, brand awareness, brand search and website traffic.
• Prepare monthly brand performance reports and recommend improvement initiatives.

2. Media Planning & Campaign Management

• Research and identify suitable advertising and promotional channels across digital, outdoor, print, audio and local media.
• Plan and execute integrated marketing campaigns.
• Develop campaign briefs, audience targeting strategies and communication plans.
• Coordinate with creative agencies, media vendors and internal teams.
• Monitor campaign budgets, timelines, deliverables and performance.
• Track enquiries, lead quality, consultations, enrolments, acquisition costs and ROAS.
• Identify opportunities to optimise media spends and improve campaign ROI.

3. Clinic Branding & Marketing Implementation

• Manage brand identity and branding implementation across 21 operational clinics.
• Ensure consistent branding across clinic signage, facades, interiors, wayfinding and patient communication materials.
• Conduct periodic clinic branding audits and maintain implementation trackers.
• Coordinate with operations, design teams and external vendors for branding execution.
• Identify branding gaps and ensure timely corrective action.

4. Patient Experience & Engagement

• Analyse patient feedback, NPS scores, complaints and clinic-level experience metrics.
• Understand patient journeys and identify gaps in communication and service experience.
• Conduct patient interactions and research to understand expectations and barriers.
• Coordinate with clinical and operations teams to improve patient communication.
• Support the development and implementation of refresher training for doctors and clinic teams.
• Track training effectiveness through feedback and repeat audits.

5. Market Research & Consumer Insights

• Conduct market research and competitor analysis across key cities.
• Develop city-wise and clinic-wise market sizing and catchment analysis.
• Identify target audiences based on demographics, location, affordability and healthcare needs.
• Conduct qualitative and quantitative research to understand consumer behaviour.
• Develop patient personas, audience segments and actionable marketing insights.
• Identify market opportunities and translate research findings into marketing strategies.

6. New Product Launches & Special Projects

• Develop go-to-market plans for new clinics, online care services and digital products.
• Define target audiences, brand positioning, marketing communication and launch channels.
• Coordinate with product, technology, clinical, sales and operations teams.
• Support patient engagement programmes, community initiatives and corporate partnerships.
• Track launch performance, adoption and post-launch feedback.

Required Skills & Qualifications:

• 2 - 4 years of experience in Brand Management, Marketing or Marketing Strategy.
• Experience in Retail, Healthcare, Hospitals, Clinics, Wellness or other Service-led companies is strongly preferred.
• Strong knowledge of brand management, media planning and campaign execution.
• Experience in market research, consumer behaviour and competitor analysis.
• Understanding of digital marketing, offline media and lead-generation campaigns.
• Knowledge of marketing metrics such as CPL, CAC, ROAS, NPS and brand awareness.
• Strong analytical, communication and project management skills.
• Proficiency in MS Excel and PowerPoint.

Preferred Candidate Profile:

• Candidates from retail chains, healthcare organisations, hospital groups, wellness brands and service-oriented businesses.
• Experience handling multi-location branding, customer experience or consumer marketing initiatives.
• Exposure to agency management, vendor coordination and integrated marketing campaigns.

Interested candidates can share their updated resumes at : alisha.shaikh@qispine.com

Subject Line: Application Brand Manager QI Spine