Brand Manager

We Are Hiring | Brand Manager QI Spine

Experience: 2 - 4 Years

Location: Kurla, Mumbai

Industry Preference: Retail | Healthcare | Wellness | Service-led Organisations

About the Organisation

QI Spine is a specialised healthcare organisation offering advanced diagnosis and non-surgical treatment for spine and joint-related conditions. With a network of clinics across major Indian cities, we focus on evidence-based treatment, expert care and personalised patient recovery programmes.

Role Overview

We are looking for a dynamic Brand Manager to strengthen brand presence and drive marketing initiatives across our clinic network. The role involves developing marketing strategies, planning campaigns, improving brand visibility, understanding consumer behaviour and ensuring a consistent patient experience across all touchpoints.

Key Responsibilities :

1. Brand Strategy & Visibility

• Develop and implement brand strategies to improve awareness, positioning and market presence.
• Identify opportunities across digital, offline and local marketing channels.
• Track brand performance, website traffic, brand search and awareness metrics.
• Prepare periodic reports and suggest strategies for improvement.

2. Marketing Campaigns & Media Planning

• Plan and execute integrated marketing campaigns across digital, outdoor, print and local media.
• Identify suitable advertising channels based on target audience, reach and budget.
• Coordinate with creative agencies, media partners and internal stakeholders.
• Monitor campaign budgets, timelines and execution.
• Track leads, enquiries, conversions, CAC, CPL and ROAS to improve campaign effectiveness.

3. Multi-location Clinic Branding

• Oversee branding and marketing implementation across 21 clinics.
• Maintain brand consistency across signage, clinic interiors, facades and patient communication materials.
• Conduct regular branding audits and identify areas requiring improvement.
• Work with vendors, design teams and operations to ensure timely execution.

4. Patient Engagement & Experience

• Analyse patient feedback, NPS, complaints and overall service experience.
• Understand patient journeys and identify opportunities to improve communication.
• Work closely with clinic and clinical teams to improve patient engagement.
• Support training initiatives for clinic staff and doctors on brand communication and patient interaction.
• Monitor feedback and evaluate the effectiveness of improvement initiatives.

5. Market Research & Consumer Insights

• Conduct competitor research and identify market opportunities across key cities.
• Analyse clinic catchment areas, target audiences and local market potential.
• Understand consumer preferences, healthcare needs and decision-making behaviour.
• Develop customer segments and patient profiles to support marketing strategies.

6. New Initiatives & Go-to-Market Strategy

• Plan marketing strategies for new clinic launches, digital healthcare services and other initiatives.
• Develop launch communication, audience targeting and promotional plans.
• Coordinate with product, technology, clinical and operations teams.
• Support community engagement activities and corporate partnerships.
• Evaluate campaign and launch performance.

Required Skills & Qualifications :

• 2 - 4 years of experience in Brand Management, Marketing or Marketing Strategy.
• Experience in retail, healthcare, hospitals, clinics, wellness or service-led organisations will be preferred.
• Good understanding of brand positioning, media planning and campaign execution.
• Exposure to digital and offline marketing, lead generation and consumer research.
• Knowledge of marketing metrics such as CPL, CAC, ROAS, NPS and brand awareness.
• Strong analytical, communication and coordination skills.
• Proficiency in MS Excel and PowerPoint.

Preferred Candidate Profile

• Candidates with experience in consumer-facing brands, retail chains, healthcare or wellness organisations.
• Exposure to multi-location brand management, customer engagement and consumer marketing.
• Experience coordinating with agencies, vendors and cross-functional teams.

Interested Candidates

Share your updated resume at alisha.shaikh@qispine.com

Subject Line: Application Brand Manager – QI Spine