Brand Executive

About the Company

We are looking for a proactive, creative, and execution-oriented Brand Executive to support the planning and execution of QI Spines brand and marketing initiatives. This role will work closely with the Brand Manager to ensure consistent brand communication across digital and offline channels while coordinating with internal teams and external agencies to deliver impactful campaigns.

About the Role

The ideal candidate should have strong project coordination skills, attention to detail, and an interest in building a healthcare brand through compelling communication and seamless execution.

Responsibilities

Brand Execution

• Support the execution of brand campaigns across digital, offline, and clinic channels.
• Ensure brand consistency across all marketing and communication assets.
• Coordinate the development and deployment of marketing collateral.
• Assist in maintaining brand guidelines and ensuring adherence across teams.

Campaign Coordination

• Coordinate integrated marketing campaigns with internal stakeholders and external agencies.
• Track campaign timelines, deliverables, and approvals to ensure timely execution.
• Assist in the execution of brand activations, awareness initiatives, and patient engagement campaigns.
• Support campaign rollout across clinics and digital platforms.

Content & Communication

• Coordinate the creation of content for social media, website, emailers, brochures, and patient communication.
• Work with creative, content, and medical teams to ensure messaging is accurate and aligned with the brand.
• Assist in developing educational and awareness-focused marketing content.
• Review marketing assets to ensure consistency in tone, messaging, and visual identity.

Stakeholder & Agency Management

• Coordinate with creative, digital, content, and PR agencies for campaign execution.
• Liaise with internal teams including Growth, Performance Marketing, Clinical, and Operations.
• Manage campaign trackers, approvals, and documentation.
• Ensure timely follow-ups and smooth communication across stakeholders.

Reporting & Brand Insights

• Track campaign performance and maintain marketing dashboards.
• Compile reports on campaign execution, engagement metrics, and brand initiatives.
• Monitor competitor activities and industry trends.
• Support market research and consumer insight projects.

Qualifications

• Bachelors degree in Marketing, Mass Communication, Business Administration, or a related field.
• MBA (Marketing) is preferred.

Required Skills

• Strong project coordination and organizational skills.
• Excellent written and verbal communication.
• Strong attention to detail and execution focus.
• Ability to manage multiple projects simultaneously.
• Good understanding of branding, content, and digital marketing.
• Strong stakeholder and agency management skills.
• Proficiency in Microsoft Office (Excel, PowerPoint) and project management tools.
• High ownership, collaborative mindset, and willingness to learn.

Preferred Skills

• 1–3 years of experience in Brand Marketing, Marketing Communications, or Campaign Management.
• Experience coordinating integrated marketing campaigns is preferred.
• Healthcare or consumer brand experience is an advantage.