Channel Sales Specialist

About BackGood @ Qi Spine

BackGood is a health and wellness brand selling across the QI Spine Clinic network, marketplaces (Amazon, Flipkart, Blinkit/Zepto), D2C, and corporate wellness. The QI Spine Clinic channel — 22 clinics today, — is BackGoods largest and highest-margin revenue channel

Role Summary

This is a BackGood corporate role, not a clinic-side position — the Channel Sales Lead sits within BackGoods sales function and owns revenue performance for the QI Spine Clinic channel on the companys behalf. It sits at the intersection of channel sales strategy, clinic relationship management, and on-ground execution — responsible for making sure every QI Spine Clinic, new and existing, is stocked, staffed, trained, and actively selling BackGoods range, and for expanding the channel through the clinic-spoke model. This is a highly measurable, target-owning role: success shows up directly in the monthly QI Spine Clinic channel revenue number, and the Lead reports that number to BackGoods Business Head/VP Sales, not to the clinic network itself.

Key Objectives

• Hit and beat the monthly revenue target. Grow QI Spine Clinic channel revenue in line with — and ahead of — the AOP growth curve , by driving both same-clinic growth and new-location contribution.
• Scale the channel responsibly. Lead the rollout of the clinic-spoke format (5 locations launching, more planned) — from site readiness through to first sale — so new locations ramp to a healthy run-rate quickly rather than sitting flat post-launch.
• Protect channel economics while scaling. Protect the channels 70% contribution margin (0% platform take-rate, 30% COGS) as volume grows — resisting the urge to buy revenue through discounting or excess stock-in that isnt backed by real sell-through.
• Institutionalize repeatable, not one-off, sales motions. Build the habits that make sales durable: staff product training, in-clinic visibility and POSM, replenishment cadence, and a reorder rhythm — so growth isnt dependent on one-time push.

Key Responsibilities

Revenue ownership (on behalf of BackGood)

• Own the monthly and quarterly QI Spine Clinic channel revenue number end-to-end for BackGood, reporting progress against target with a clear view of drivers and gaps.
• Build and maintain a clinic-wise revenue tracker, identifying underperforming locations early enough to intervene.

Channel expansion

• Drive the clinic-spoke rollout calendar — site selection input, launch readiness, opening support, and a defined 30/60/90-day ramp plan for every new location.
• Identify and pursue new QI Spine Clinic partnership opportunities beyond the current 22, in line with the channels target geography and format.

Relationship & activation

• Be BackGoods primary point of contact into QI Spine Clinic owners/partners and on-ground staff — resolving stock, training, and support issues before they become churn risks.
• Run regular in-clinic staff training so front-line QI Spine Clinic teams can confidently recommend and sell the BackGood range.
• Execute in-clinic visibility (POSM, sampling, demand-generation activities) and track its effect on sell-through.

Planning & reporting

• Feed QI Spine Clinic channel actuals and forecasts into BackGoods monthly AOP/execution review, flagging risks (e.g., a location falling behind ramp) with enough lead time to act.
• Partner with BackGoods marketing and NPD teams on channel-specific launches, promotions, and new product introductions into the QI Spine Clinic network.

Requirements

• Comfortable owning a revenue number and being measured against it monthly by BackGoods sales leadership.
• Strong on-ground relationship management — this role spends real time in QI Spine Clinics, not just reviewing dashboards.
• Structured and numerate: able to build and read a simple revenue/margin tracker without hand-holding.
• Willingness to travel across the QI Spine Clinic network as a core part of the role.