Social Media Manager

About the Role

QI Spine is looking for a highly creative and strategic Social Media Manager to lead and scale our digital presence across platforms. This role requires someone who understands audience behavior, storytelling, content strategy, and performance-driven social media execution. You will be responsible for building brand awareness, driving engagement, and creating meaningful conversations that strengthen trust and visibility for the brand.

Key Responsibilities

• Develop and execute end-to-end social media strategies across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms
• Plan and manage monthly content calendars aligned with brand, business, and campaign objectives
• Create engaging content formats including static posts, reels, videos, carousels, stories, and thought-leadership content
• Collaborate with design, content, performance marketing, and medical teams for integrated campaign execution
• Manage platform-wise communication, community engagement, and audience interactions in a timely and professional manner
• Track trends, platform updates, and audience insights to create relevant and high-performing content
• Work closely with influencers, creators, agencies, and production partners for campaign execution
• Monitor and analyze social media KPIs including reach, engagement, follower growth, CTR, and conversions
• Drive social media performance through data-backed optimization and experimentation
• Support brand campaigns, shoots, patient stories, doctor-led content, and awareness initiatives
• Maintain consistency in brand tone, visual identity, and communication across all social channels