Lead - Digital Content Strategy & Campaigns

Description:

• Understand brand objectives and translate them into a platform-specific and data-driven digital strategy.

• Defining content buckets to drive awareness, engagement, and conversions across social media, e-commerce, and off platform channels.

• Develop brand specific content strategy leveraging influencers, AI-driven insights, and emerging formats (Reels, Shorts, Live shopping) to maximize reach and impact.

• Optimize A+ and B+ content across e-commerce and digital platforms to enhance product storytelling, improve discoverability, and drive higher conversions.

• Lead an always-on content approach, integrating organic, influencer, and interactive content to keep audiences engaged and build brand affinity.

• Define KPIs, track digital performance through analytics and social listening, and continuously refine content based on platform trends, audience insights, and business goals.

• Develop and execute high-impact content strategies across PR, influencer collaborations, trade marketing, and experiential activations to strengthen brand presence beyond digital platforms

• Plan and optimize integrated media campaigns across TV, print, OOH, digital, and retail media, ensuring a seamless consumer journey and message consistency

• Align ATL, BTL, and digital efforts to create cohesive storytelling across touchpoints, driving both brand awareness and business impact.

• Collaborate with cross-functional teams, including brand marketing, sales, R&D, and external agencies, to execute high-impact digital campaigns.

• Manage creative and content production agencies to ensure timely delivery of assets.

- Work closely with the legal and regulatory teams to ensure all digital content meets compliance guidelines.