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Job Description
Description:
Role Overview:
We are looking for a dynamic and strategic Vice President - Brand & Marketing to lead brand transformation and audience growth for a leading media organization. This role will be instrumental in driving brand positioning, integrated marketing, and consumer engagement across print, digital, and emerging platforms.
Key Responsibilities:
- Lead the overall brand strategy and marketing roadmap across markets
- Drive audience growth, engagement, and brand recall through innovative campaigns
- Conceptualize and execute integrated marketing initiatives (print, digital, on-ground)
- Strengthen digital presence, social media strategy, and content-led marketing
- Collaborate with editorial and sales teams to align content, brand, and revenue goals
- Manage media planning, advertising spends, and campaign ROI optimization
- Leverage consumer insights, data analytics, and market trends to refine strategies
- Lead PR, corporate communications, and reputation management
- Build and manage relationships with agencies, partners, and stakeholders
- Drive brand-led revenue opportunities including events, partnerships, and activations
- Build and lead a high-performing marketing and branding team
Ideal Candidate Profile:
- 15 - 22 years of experience in Branding / Marketing, preferably in Media, Publishing, or Digital businesses
- Strong track record in brand building, audience growth, and campaign leadership
- Deep understanding of consumer behavior, digital ecosystems, and content marketing
- Proven ability to manage large budgets and cross-functional teams
- Strategic thinker with strong execution and stakeholder management skills
Qualifications:
- MBA in Marketing / Mass Communication from a reputed institute (preferred)
What Success Looks Like:
- Significant improvement in brand visibility and market positioning
- Measurable growth in audience reach and engagement
- High-impact, ROI-driven marketing campaigns
- Strong alignment between brand, content, and revenue outcomes
- A motivated, high-performing marketing team
Skills
AdvertisingBrandingMarketing CampaignsMediaOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Quadrangle, a division of Info Edge (I) Ltd, is a leading search & selection firm headquartered in Noida, Uttar Pradesh. It is one of the most professional, progressive & multidimensional consulting entities in the industry today. As a high-profile team, we are driven by knowledge, integrity & performance and are deeply committed to our clients’ business success. We have branches across various locations to support top-quality delivery operations. We bring together market intelligence & knowledge expertise to help our clients recruit the best talent. We have set high standards for ourselves by adopting rigorous assessment methodologies. Our consultants invest a significant amount of time in understanding industrial, organizational and business perspectives of each of our clients and ensure quick delivery with precision through meticulous and detailed search processes. We play the role of a growth catalyst by identifying the best of the human resources at middle, senior & top management level. Our commitment is to develop strong relationships with our clients as well as candidates. We believe strong relationships lead to more diverse & broad access to talent. We tailor our approach to address the needs of our clients, as we understand that our work has a direct influence on clients’ business and on the careers of people we help hire. Our strong business acumen has led us all the way and is evidently responsible for our performance. With our proven track record of delivering quality output, we are sure to be your committed partner of choice
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