Lead Generation Executive

Lead Generation Executive (Remote)

Experience: 1–3 Years

Job Type: Full-Time (Remote)

About the Company

World of Test (Qualitest) is a global provider of testing equipment, laboratory instruments, and quality control solutions. With over 25 years of experience and customers in more than 120 countries, we help manufacturers, laboratories, research institutions, and industrial organizations ensure product quality, compliance, and performance through advanced testing technologies.

About the Role

We are seeking a motivated and detail-oriented Lead Generation Executive with 1–3 years of experience in B2B lead generation, market research, and prospecting. The ideal candidate will have experience working with international markets, including the Middle East, USA, Canada, and Africa, and will be responsible for identifying target companies, decision-makers, and business opportunities to support sales growth.

This is a fully remote position, requiring excellent communication, research, and organizational skills.

Key Responsibilities

• Conduct market research to identify target industries, companies, and key decision-makers.
• Develop and maintain high-quality prospect databases for outbound sales and marketing campaigns.
• 
  Generate qualified leads through LinkedIn, Apollo.io, industry directories, and online research.
• Use LinkedIn and Sales Navigator to identify and engage potential customers across global markets.
• Research and build company lists for various industries and regions. Support lead generation activities targeting the Middle East, USA, Canada, and Africa.
• Manage social media company pages and support social media marketing initiatives.
• Plan, execute, and optimize LinkedIn Ads campaigns for lead generation and brand awareness.
• Collect, validate, and maintain accurate lead data within CRM systems.
• Work closely with sales and marketing teams to align lead generation efforts with business objectives.
• Monitor campaign performance and prepare regular reports on lead generation activities and results.
• Stay updated on industry trends, market developments, and competitor activities.

Required Skills & Qualifications

• 1–3 years of experience in B2B lead generation, business development, market research.
• Proven experience targeting international markets, particularly the Middle East, USA, Canada, and Africa.
• Hands-on experience with: Apollo.io, LinkedIn Sales Navigator, LinkedIn Ads, CRM platform (Salesforce, or similar), AI Tool ( Claude.io, ChatGPT)
• Experience in social media management and digital outreach campaigns.
• Strong internet research and data analysis skills.
• Excellent written and verbal communication skills in English.
• Ability to work independently in a remote environment and manage multiple tasks effectively.

Preferred Qualifications

• Experience in B2B, Industrial Equipment, Manufacturing, Testing & Measurement Equipment, or Engineering sectors.
• Knowledge of Account-Based Marketing (ABM) strategies.
• Experience with email outreach platforms such as Apollo, Instantly, or similar tools.
• Familiarity with LinkedIn outreach

What We Offer

• Fully remote work environment.
• Opportunity to work with global clients and international markets.
• Exposure to lead generation and sales intelligence tools.
• Career growth opportunities in sales, marketing, and business development.
• Collaborative and performance-driven team culture.