Digital Marketing Specialist

About the Company

Work at a global SaaS company trusted by 2.5M+ users, Fortune 100 firms, and top academic institutions.

About the Role

Were looking for a sharp, data-driven Digital Marketing Specialist to lead growth across both paid and organic channels. Youll own performance marketing campaigns end-to-end — from strategy to creative to conversion — while simultaneously driving our SEO/SEM/AEO roadmap for sustainable organic growth. This is a builders role. Youll work in a fast-moving SaaS environment where you bring both the strategy and the execution. If youve thrived without big agency support, know your way around a Google Ads dashboard as well as an AI creative tool, and think in funnels as much as campaigns — we want to talk.

Responsibilities

• Performance Marketing Design and manage end-to-end paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn to consistently meet CPA and ROAS targets.
• SEO / SEM / AEO Strategy Conduct keyword research, manage on-page optimizations, and implement technical SEO fixes (site speed, mobile-friendliness, schema markup) to improve organic rankings — including visibility in AI-powered answer engines.
• Conversion Optimization Collaborate with design and content teams to build high-converting landing pages and run A/B tests on ad creatives to continuously improve performance.
• Data & Attribution Track, analyze, and report on campaign performance using Google Analytics 4 (GA4) and Google Search Console. Turn data into decisions, fast.

• Budget Management Allocate and optimize monthly budgets across channels to maximize lead quality and volume without waste.
• Content Alignment Ensure blog and website content is optimized for both user intent and search engine algorithms, bridging the gap between content and performance.
• AI-Powered Creative Use AI tools (Midjourney, Adobe Firefly, Canva AI, ChatGPT, etc.) to independently design creatives for ads, social posts, and campaigns — no waiting on a designer.

Qualifications

• 2+ years of marketing experience at a SaaS company — you understand product-led and sales-assisted funnels.
• Hands-on Google Ads experience — youve built and managed campaigns yourself, not just supervised them.
• Strong working knowledge of SEO, SEM, and AEO — you understand how AI search is reshaping discoverability.
• Proficiency with AI creative tools to independently produce ad creatives, social graphics, and visual assets.
• Comfortable in GA4, Google Search Console, and Ads Manager — you pull your own insights.
• Street-smart and self-sufficient — you figure things out, move fast, and arent precious about rolling up your sleeves.

Required Skills

• Experience with marketing automation tools (HubSpot, Marketo, etc.)
• Familiarity with LinkedIn Ads or Meta Ads in a B2B SaaS context.
• Working knowledge of conversion rate optimization (CRO) and landing page best practices.

Preferred Skills

• Experience with marketing automation tools (HubSpot, Marketo, etc.)
• Familiarity with LinkedIn Ads or Meta Ads in a B2B SaaS context.
• Working knowledge of conversion rate optimization (CRO) and landing page best practices.

Pay range and compensation package

Competitive compensation + opportunity to grow as we scale globally.

Equal Opportunity Statement

We are committed to diversity and inclusivity.