Digital Marketing Manager

1. Digital Marketing & Campaign Management

• Plan and execute digital marketing strategies to promote real estate projects.
• Manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram).
• Monitor campaign performance, optimize budgets, and improve ROI.
• Generate quality leads through digital platforms.

2. Social Media Management

• Manage company social media accounts, including Facebook, Instagram, LinkedIn and YouTube.
• Plan and publish regular posts, reels, videos, and promotional content.
• Develop social media strategies to increase followers, reach, and engagement.
• Maintain the company's online brand image.

3. Lead Generation & Performance Marketing

• Generate qualified leads for residential, commercial, and plotting projects.
• Run targeted campaigns based on location, audience, and customer demographics.
• Track lead quality, cost per lead (CPL), conversion rate, and campaign performance.
• Coordinate with the sales team for lead follow-ups and conversion tracking.

4. Content & Creative Coordination

• Create marketing content for digital promotions, advertisements, and campaigns.
• Coordinate with graphic designers, video editors, and external agencies.
• Develop engaging promotional creatives, banners, and project advertisements.
• Ensure consistent branding across all digital platforms.

5. Website & SEO Management

• Manage website content and regular updates.
• Implement SEO strategies to improve Google search rankings.
• Monitor website traffic and performance through Google Analytics and Search Console.
• Work on keyword research and organic lead generation.

6. Reporting & Analysis

• Prepare weekly and monthly digital marketing performance reports.
• Analyze campaign results and recommend improvements.
• Monitor competitors' digital marketing activities and market trends.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 25 years of experience in digital marketing, preferably in the real estate industry.
• Hands-on experience with:
  
• Google Ads & Google Analytics 4
• Meta Ads Manager (Facebook & Instagram)
• SEO & SEM
• Social Media Marketing
• Lead Generation & Performance Marketing
• Canva, Photoshop or other creative tools
• Google Search Console
• Good understanding of digital advertising strategies and audience targeting.
• Strong analytical, communication, and coordination skills.
• Ability to manage multiple campaigns and meet lead-generation targets.