Quick Heal - Lead - Website & Social Commerce

Position: Lead - Website & Social Commerce

Location: Pune

Experience: 8-10 years

Role Overview

- The Lead - Website & Social Commerce will own and scale the direct-to-consumer (D2C) business via our website and social commerce channels.

- This role combines P&L ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.

- You will proactively drive business growth by experimenting with new models, collaborating with agencies and internal stakeholders, and delivering exceptional customer experience across all digital touchpoints.

Key Responsibilities

Business & Revenue Growth

- Own P&L for D2C and social commerce channels, ensuring profitable and sustainable growth.

- Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue.

- Optimize marketing spends while improving return on investment.

Website & Social Commerce Strategy

- Lead website strategy, ensuring world-class UX/UI, fast checkout, and personalized journeys for customers.

- Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.

- Design content-led commerce campaigns that leverage brand storytelling to drive sales.

Performance Marketing & SEO

- Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.

- Partner with the SEO agency to improve organic visibility, search rankings, and content performance.

Cross-Functional Collaboration

- Work with the product team to improve offerings like Quick Heal Antivirus and Quick Heal AntiFraud, using consumer insights to guide optimization.

- Partner with Brand, IT, Strategy, and other stakeholders to ensure consistent brand messaging and commerce execution.

Analytics & Reporting

- Set up dashboards and reports to track KPIs like traffic, GMV, CAC, CLV, ROAS, and social commerce contribution.

- Present insights and recommendations to leadership for strategic decision-making.

Ecosystem Engagement

- Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand outcomes.

Key Deliverables

- Achieve D2C revenue targets and deliver profitable unit economics.

- Grow social commerce revenue contribution to overall digital P&L.

- Drive double-digit YoY growth in D2C transactions and customer acquisition.

- Build a best-in-class website experience optimized for conversions.

- Launch data-backed personalization strategies to increase retention and repeat purchases.

Required Skills

- Proven experience in P&L management and scaling D2C businesses.

- Expertise in website commerce platforms (Shopify, Magento, WordPress).

- Deep understanding of SEO, SEM, GEO, and social commerce ecosystems.

- Hands-on knowledge of performance marketing tools and affiliate management.

- Strong analytics capabilities with GA4, Tag Manager, and heat-mapping tools.

Desired Traits

- Growth-driven, constantly experimenting to find newer ways to scale transactions.

- Creative yet data-backed decision-maker.

- Excellent stakeholder management and influencing skills.

- Passionate about combining storytelling with commerce.