Performance Marketer

Key Responsibilities

• Campaign Management
• Plan, execute, and optimise paid search, social media, display, and affiliate campaigns.
• Manage promotions and seasonal campaigns tailored to retail cycles.

• Data & Analytics
• Track KPIs such as conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Use A/B testing and performance insights to refine strategies.

• Customer Journey Optimization
• Enhance omnichannel experiences (online, in-store, mobile).
• Implement retargeting and loyalty-driven campaigns.

• Collaboration
• Work closely with merchandising, sales, and product teams to align marketing with inventory and retail goals.

Coordinate with creative teams to develop compelling ad content.

Required Skills

• Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, and retail-focused CRM systems.
• Expertise in performance marketing channels (PPC, paid social, programmatic).
• Knowledge of retail trends, consumer behavior, and e-commerce platforms.
• Ability to balance creative storytelling with data-driven decision-making.

Qualifications

• Bachelors degree in Marketing, Business, or related field.
• 3–5 years of experience in performance marketing, preferably in retail/e-commerce.
• Proven track record of managing campaigns with measurable ROI.

Success Metrics

• Increased foot traffic (online and offline).
• Higher conversion rates and average order value (AOV).
• Improved customer retention and lifetime value (CLV).
• Consistent achievement of ROI targets.