Head Of Marketing And Public Relation _ Lead Revenue/ Brand Building

Job description

Position: Marketing Head - Online Retail/Brand Building/D2C

Experience: 12-18 Years

Location: Parel/Prabhadevi-Mumbai

Industry: Retail / Consumer / Lifestyle/Jewellery

Reporting to: CEO / MD

Team Size: 8-12

Role

We are looking for an experienced Marketing Head to lead the overall brand, marketing, consumer and growth agenda for a fast-growing retail brand.

Key Responsibilities

• Define and drive the brand and marketing strategy aligned with business growth objectives.
• Partner closely with the CEO, business, merchandising, retail and product teams to drive growth.
• Lead integrated ATL, BTL, digital, social, influencer, PR, CRM,VM and retail marketing initiatives.
• Drive customer acquisition, retention, loyalty, footfall and revenue growth.
• Build a strong omnichannel marketing strategy across retail, e-commerce and D2C.
• Own marketing budgets, ROI, performance metrics and overall marketing effectiveness.
• Leverage consumer insights, data and analytics to drive marketing and business decisions.
• Lead and mentor the marketing team and manage creative, media, digital and other agency partners.

Ideal Candidate

• 12-18 years of experience in Marketing/Brand leadership, preferably in Retail, FMCG, Consumer, Lifestyle, D2C or E-commerce.
• An individual who will take end-to-end ownership of the P&L (Profit & Loss)
• Proven track record of building brands and delivering measurable business growth.
• Strong expertise across revenue generation+ brand building + VM + digital/performance + CRM+ Marketing.
• Commercially driven, consumer-focused and data-oriented.
• Excellent leadership, communication and stakeholder management skills.
• Experience managing large teams, agencies and significant marketing budgets.

This is a high-impact leadership opportunity for a marketing professional looking to build and scale a consumer brand.