Brand & Creative Head

Description:

• About the job:
• Head of Brand and Creative Strategy/ Creative Head - Copy
• 10 to 15 years work experience
• Digital Agency Background
• WFO - Vashi

Role Overview:

We are looking for a visionary and strategic Head of Brand & Creative Strategy to lead the development of compelling brand narratives and integrated creative strategies for our clients. This role blends deep brand thinking with high-impact creative direction, ensuring all campaigns are insight-driven, culturally relevant, and business-focused.

Key Responsibilities:

1. Brand Strategy Leadership

• Lead the development of brand positioning, architecture, and messaging frameworks for clients across industries
• Translate business objectives into powerful brand strategies and storytelling platforms
• Drive brand audits, consumer insights, and competitive analysis

2. Creative Strategy & Direction

• Oversee creative strategy across campaigns (digital, social, content, performance marketing, etc.)
• Collaborate with creative teams (design, copy, video) to ensure consistency and excellence
• Guide ideation for high-impact campaigns and pitches

3. Client Leadership

• Act as a strategic advisor to key clients, building long-term relationships
• Present and defend strategic and creative work confidently
• Identify opportunities for brand growth and upselling

4. Integrated Campaign Planning

• Ensure cohesive brand storytelling across channels (social media, digital ads, influencer marketing, content, etc.)
• Work closely with performance marketing teams to align brand and conversion strategies

6. Market & Cultural Intelligence

• Stay ahead of cultural, digital, and consumer trends
• Bring fresh, innovative thinking into brand and campaign development

Key Skills & Qualifications:

• 10-15+ years in brand strategy, creative strategy, or planning (agency experience preferred)
• Strong portfolio of successful brand campaigns and strategic work
• Deep understanding of digital ecosystems, social media, and content marketing
• Exceptional storytelling and presentation skills
• Proven leadership and team management experience
• Ability to balance creativity with data-driven thinking

Preferred Background:

• Experience in leading digital marketing or integrated agencies
• Exposure to diverse sectors (FMCG, D2C, lifestyle, tech, etc.)
• Strong network within the creative and marketing ecosystem