Digital Transformation Marketing Role

• Description:

• Experience: 4-7 Years
• Location: Noida Sector 67

About the Role

• Drive digital and process transformation initiatives within the Marketing function to enhance efficiency, governance, and scalability.
• Act as a strategic enabler between marketing, technology, analytics, and governance teams.
• Strengthen marketing operations through automation, standardized processes, and data-driven decision making.

Key Result Areas (KRAs)

• Lead digital transformation initiatives across marketing and brand management functions.
• Identify opportunities to leverage marketing technology to improve campaign effectiveness and operational efficiency.
• Evaluate and transform existing marketing processes, workflows, and SOPs for optimization and scalability.
• Drive process excellence initiatives aligned with organizational goals and best practices.
• Conduct audits of marketing systems, processes, and policies across multiple business verticals.
• Ensure compliance with internal governance standards and external regulatory requirements.
• Recommend and implement corrective actions based on audit findings and process gaps.
• Oversee implementation, maintenance, and continuous improvement of marketing systems and SOPs.
• Collaborate with cross-functional teams including IT, analytics, finance, and brand teams for seamless execution.
• Track performance metrics and deliver insights to improve marketing productivity and ROI.

Roles & Responsibilities

• Stay updated with emerging trends in Marketing Technology, Digital Marketing, and Brand Management tools.
• Design and implement workflow automation solutions for marketing operations.
• Standardize and document marketing processes to ensure consistency and efficiency.
• Support change management and adoption of new digital tools across marketing teams.
• Ensure alignment of marketing processes with organizational governance frameworks.
• Support leadership with dashboards, analytics, and performance reporting.

Required Skillsets

• Strong expertise in process improvement and operational transformation.
• Hands-on experience with marketing automation tools and MarTech platforms.
• Strong understanding of SOP management and workflow design.
• Experience in marketing analytics, reporting, and data interpretation.
• Knowledge of audit, compliance, and governance frameworks within large organizations.
• Ability to translate business requirements into digital and process solutions.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent analytical, documentation, and problem-solving abilities.

Qualification

- MBA in Marketing, Data Analytics, or equivalent professional qualification.