General Manager - Sales & Marketing - Perfumes

• - General Manager (Sales & Marketing) - Perfumes
• Position Title: General Manager - Sales & Marketing (Perfumes)
• Location: DSHQ (Corporate Headquarters)
• Reporting To: Sr. Vice President (Marketing)
• Reports: No direct reports
• Educational Qualification: - MBA in Marketing (mandatory)
• Experience Required:
• 15-20 years of total experience in Sales & Marketing

• 8-10 years must be in the perfume industry
• Strong understanding of premium and luxury segments

Key Skills & Competencies:

Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)

• Strategic thinking and execution capabilities
• Excellent communication and analytical skills
• Creative mindset for branding, packaging, and product innovations

Primary Objectives:

To build and scale the Perfume category for the organization

• Lead end-to-end Sales and Marketing operations for perfumes

Key Responsibilities:

Develop overall product and marketing strategy for perfumes - covering product range, SKUs, pricing, packaging, distribution, and promotion.

• Engage with multiple sales formats to drive product placement and revenue growth.
• Conduct competitive scans and provide market intelligence.
• Oversee consumer research to align with trends and preferences.
• Collaborate with branding and communication agencies for campaigns and creatives.
• Innovate on packaging formats for different occasions and consumer segments.
• Work with perfume vendors for sourcing and development.
• Design and execute sales promotion plans.
• Drive sales tie-ups and partnerships to boost market penetration.

• Stakeholders overview:
• Key Internal Stakeholders
• Key External Stakeholders
• Packaging
• Distributors and Retailers
• Product Development
• Branding Agencies
• Logistics & Supply
• Perfume Vendors
• Costing
• Research Agencies