Head - Brand Marketing - EdTech - IIM/IIT

Head of Brand

Location: Hyderabad

Reporting To: Co-Founders

Experience: 6-10 Years in Brand Marketing, including 3+ Years in Leadership

Key Responsibilities

1. Brand Strategy & Positioning:

• Own brand positioning, narrative, and communication strategy across national and regional markets.
• Drive brand differentiation and evolve positioning as the business scales.
• Develop brand strategy and communication across the full marketing funnel.

2. Content & Creative Leadership:

• Build and scale a content-led brand engine across social media, website, and campaigns.
• Set creative direction and maintain consistency and quality across brand communication.
• Develop aspirational, outcome-driven brand content for premium-positioned products.

3. Social Media, Influencer & Community:

• Lead regional social media strategy, influencer partnerships, and the creator ecosystem.
• Build student and community advocacy to strengthen brand engagement.
• Drive organic social media growth through a clear content and engagement strategy.

4. PR, ORM & Brand Experiences:

• Own PR, online reputation management (ORM), and key brand experiences.
• Use consumer sentiment and market feedback to strengthen brand perception.

5. Team & Cross-functional Leadership:

• Lead teams across Brand, Content, Social Media, Influencer Marketing, PR/ORM, Website, and Events.
• Manage in-house teams and external agencies effectively.
• Partner with Sales, Growth/Performance, Product, Academics, and Leadership to translate business priorities into measurable brand outcomes.

Mandatory Requirements:

• 5+ years of experience in Brand Marketing, including 3+ years in leadership roles within new-age B2C companies.
• Strong understanding of the digital marketing funnel and experience partnering with Growth/Performance teams across awareness, consideration, acquisition, and revenue.
• Demonstrated ability to grow social media pages organically.
• Experience managing large marketing budgets, prioritising channel investments, and driving ROI.
• Experience owning brand strategy, positioning, and communication across the full marketing funnel.
• Experience creating aspirational, outcome-driven brand content for premium-positioned products.
• Proven experience scaling brands across Tier 1 and emerging Tier 2/3 markets.
• Strong understanding of social media, influencer marketing, digital content, and online consumer behaviour.
• Experience managing in-house teams and external agencies.
• Experience building or scaling a consumer-facing brand in a competitive, new-age startup environment.
• Experience in content-led and storytelling-led brand building, including regional and vernacular markets.
• Ability to work with senior leadership, agencies, and cross-functional stakeholders across social media, content, influencer marketing, PR, events, and digital media.

Preferred Qualifications:

• MBA, PGDM, or relevant educational background.
• Preference for candidates from MICA, older IIMs, or IITs.
• Experience in EdTech, Consumer Tech, D2C, Media, or OTT.
• Experience scaling a brand during rapid growth or expansion.
• Strong exposure to regional and vernacular brand building.
• Experience managing PR/ORM and brand reputation.

Ideal Candidate Profile:

A brand leader who combines strategic thinking with hands-on execution, has built consumer-facing brands in competitive markets, understands digital-first and content-led brand growth, and can develop high-performing multi-functional teams.