Senior Growth Marketing Manager - Online Vertical

Role Overview:

We are looking for a Senior Growth Marketing Manager - Online to own and scale the digital growth engine. The role will be responsible for driving high-quality demand through digital acquisition, engagement and lifecycle channels, while owning the P&L, channel performance, CAC and ROI. The ideal candidate should have hands-on experience in a B2C consumer tech/app-based company and should have personally owned and scaled at least 2 growth channels such as Performance Marketing, Influencer Marketing, SEO and Lifecycle/CRM Marketing.

Key Responsibilities:

• Own end-to-end P&L for at least 2 growth channels: Performance Marketing, Influencer Marketing, SEO or Lifecycle Management.
• Set and achieve channel-level targets for lead volume, CAC, conversion, quality and ROI.
• Manage and optimize an annual digital marketing budget of 5 - 10 Cr.
• Build and scale digital acquisition programs across Performance Marketing, SEO and Influencer Marketing.
• Own Lifecycle/CRM Marketing to nurture leads and improve engagement and conversion across the funnel.
• Identify new digital growth opportunities and run structured growth experiments.
• Track and improve CAC, funnel conversion, channel mix and overall cost efficiency.
• Build dashboards and reporting systems to provide leadership visibility into channel performance.
• Work closely with Sales/Counselling, Creative, Content and Analytics teams to improve digital demand and downstream conversion.
• Present channel performance, demand, cost and quality metrics to senior leadership.

Mandatory Requirements:

• 7 - 8+ years of overall experience in B2C Consumer Tech / Consumer Internet / App-based companies.
• Hands-on experience owning P&L for at least 2 growth channels.
• Minimum 2 years of experience in each of the owned channels.
• Strong experience in at least 2 of: Performance Marketing, Influencer Marketing, SEO, Lifecycle/CRM Marketing.
• Experience managing a 5 - 10 Cr annual marketing budget.
• Strong understanding of CAC, ROI, funnel conversion, channel mix and growth metrics.
• Experience in Pre-Series A or Series A companies for 2 - 3 years across overall career.
• B.Tech educational background.

Preferred Experience:

• Experience scaling growth in a high-growth B2C consumer tech or app-based business.
• Strong experience in Influencer-led or Performance Marketing-led growth.
• Experience building Lifecycle/CRM-driven engagement programs.
• Experience in EdTech, high-consideration B2C or consumer internet businesses.