RAAPID INC - Product Marketing Leader

About RAAPID:

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organization, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.

Position Overview

We are seeking a strategic and visionary Product Marketing Leader. This role is critical in defining the market positioning, messaging, and go-to-market (GTM) execution for RAAPID's AI-powered healthcare solutions. You will be the bridge between Product, Sales, and Marketing, ensuring our value proposition resonates with senior decision-makers in the U.S. healthcare ecosystem. You will lead the creation of high-impact content and sales enablement tools that drive sales funnel growth and market leadership.

Key Responsibilities :

a. GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.

b. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.

c. Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win.

d. Content Strategy: Oversee the creation of high-value "hooks," including whitepapers, case studies, and webinars, to fuel outbound demand generation and event ROI.

e. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep RAAPID at the forefront of the industry.

• f. Customer Marketing: work with customer success teams to build and drive customer stories, outcome/value frameworks and customer co-marketing programs.
• g. Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels.
• Required Qualifications

• Experience: 8-12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software.
• Industry Knowledge (mandatory): Deep expertise in the U.S. healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech.
• Education: Master's degree in Business, Marketing, or a related field.
• Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into clear business value for C-suite executives.
• Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model.

Preferred Qualifications

• Experience working with AI/ML-based products and a strong understanding of "Agentic AI" applications in healthcare.

• Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts.

Technical Skills

• Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot).
• Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, Hubspot, SFDC, ZoomInfo).
• Strong command of data analytics to measure campaign impact and pipeline influence.

Core Competencies

• Strategic GTM Planning and Execution
• Advanced Messaging and Storytelling
• Cross-functional Team Leadership and Mentorship
• Market Research and Competitive Positioning

Location: Location: Currently Remote (Work from Home), transitioning to 100% Work from Office in Ahmedabad/Noida. Open to travel to the main office in Ahmedabad (India) & Kentucky (US) as required.

Why RAAPID?

• Backed by Microsoft: Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential
• Industry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations
• Strong Foundation: Built on four key pillars
• Trust, Technical Competence, Stability, and Technical Innovation
• Recognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance
• Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth

• Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions 12806 Townepark Way, Louisville, Kentucky 40243, USA www.raapidinc.coma
• Global Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India

What We Offer:

• Competitive compensation package with performance-based incentives.
• Opportunity to shape the future of a high-growth AI company and work closely with executive leadership.
• Collaborative and innovative work environment within a Great Place to Work-certified culture.
• Comprehensive health insurance and professional development opportunities.

The ideal candidate is a results-oriented person with an entrepreneurial spirit, capable of balancing high-level strategy with hands-on execution. They are passionate about leveraging disruptive technology to solve major healthcare challenges and thrive in a fast-paced, innovative environment.