Social Media Marketing Manager

Company Description Rachnakar Designs is a creative agency that helps businesses strengthen their brand presence through graphic design, branding, and digital marketing services. The team specializes in logo design, brand identity, social media creatives, marketing design, UI/UX design, and visual communication that supports business growth. The agency delivers social media marketing creatives, digital branding, print design, creative advertising, and tailored marketing strategies for startups, small businesses, and emerging brands. Rachnakar Designs focuses on high-quality design, consistent brand visuals, and impactful marketing content that connects with target audiences. By combining creative design solutions with result-oriented marketing, the agency drives brand visibility, engagement, and growth across digital platforms.

Role Description The Social Media Marketing Manager is responsible for managing and growing client and in-house social media channels across platforms such as Instagram, Facebook, LinkedIn, and others. This full-time, on-site role in Agra includes planning and executing social media campaigns, creating and supervising social media content, and optimizing posting schedules for engagement and reach. The role involves developing content strategies aligned with brand goals, monitoring performance metrics, and using insights to improve campaigns. The Social Media Marketing Manager will collaborate closely with designers, copywriters, and the marketing team to ensure consistent brand messaging and visual identity. Daily tasks also include community management, trend monitoring, and coordinating digital marketing activities that support overall brand objectives.

Qualifications

• Candidates should possess strong Social Media Marketing skills, including campaign planning, platform management, and audience engagement.
• Candidates should possess effective Communication skills for clear messaging, collaboration with creative teams, and stakeholder coordination.
• Candidates should possess Content Strategy skills to plan, organize, and align social media content with brand and business goals.
• Candidates should possess Social Media Optimization (SMO) skills to improve visibility, reach, and performance across social media platforms.
• Candidates should possess Digital Marketing skills, including basic analytics, paid promotion understanding, and integration with broader marketing efforts.
• Additional beneficial qualifications include experience with social media analytics tools, familiarity with design and content workflows, and knowledge of branding principles.
• A bachelors degree in Marketing, Communications, Business, Design, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Agra, manage multiple projects, and adapt to evolving trends and client requirements.