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Job Description
Role & responsibilities
- Being the brand custodian and shepherding it internally and externally.
- Developing a deep understanding of market, competitor and customer dynamics.
- Working on the digital footprint including website and social media strategy and execution.
- Quarterly campaign planning and execution.
- Working with agencies for collaterals and campaign execution.
- Designing metrics and tracking them to manage campaigns and initiatives.
- Drafting marketing communications materials as a part of marketing strategy.
- Keeping up to date with market trends and new developments, utilizing information for business improvement.
Managing a team of brand executives to achieve targets.
Preferred candidate profile
- 8-10 years of experience as Brand Manager mandatory, in Healthcare, FMCG, consumer durables or telecom organizations, preferably MNCs (Manager)
- 4- 6 years of experience as Brand Manager mandatory, in Healthcare, FMCG, consumer durables or telecom organizations, preferably MNC’s (Assistant Manager)
- Excellent oral and written communication skills, including ability to draft high quality marketing communication materials, reports and presentations with an eye for detail towards new footfall generation, brand associations & partnerships, unit branding, space design, etc.
- Good analytical skills, and experience with analyzing market data to inform marketing and sales strategy
- Experience with planning and executing marketing activities
- Experience in working with agencies and managing campaigns
- Organized and methodical approach
Confidence, passion and enthusiasm
Skills
BrandingBrand ActivationBrand PromotionBrand CommunicationAtl BtlBrand AwarenessBrand StrategyAwarenessBrandingMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Research clearly demonstrates that the outcomes for Pediatric and Neonatal diseases are immensely better in dedicated children’s hospitals as against multi-specialty hospitals. In keeping with this ethos, right from its inception, Rainbow has strived to provide the best for children requiring super specialty care in a child-friendly environment. Rainbow’s journey began on 14th November, 1999, on Children’s Day. It established the first tertiary care children’s hospital in South India with specialized healthcare services for infants, children and young adults. Today, Rainbow has evolved as India’s leading group of children’s hospitals and is now extending its world-class Pediatric and Perinatal healthcare services to the people of Delhi.Today, the Rainbow Group has 800+ beds offering pediatric super-specialty services, with ten branches spread over Hyderabad, Vijayawada & Bengaluru.
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