Executive - Corporate Marketing

Operations

• Building and maintaining relationships with media contacts and external service providers : Being in touch with clients on regular basis maintain a positive attitude, acknowledge our clients as an Individual, share knowledge and exceed expectations, greetings and gifts are delivered to our clients on special occasions.
• Capturing of Quality Indicators: Coordinating and collecting data on monthly basis from all the units to target and grab quality business and special focus on the corporate companies which are generating the high revenue.
• Compiling and analysing feedback obtained from promotional activities: Written & Verbal feedback will be gathered from the corporate companies after the activities and a special attention is given to the feedback for further enhancements and to improve quality of service.
• Conversion of leads to empanelment by constant follow-ups: continuous follow ups are done with the clients and best is offered for tying up the corporates.
• Documenting the footfalls rate against the visiting consultants: Tracking, monitoring and analysing by recording data from all the sources.
• Ensuring increase in customer footfalls : Conducting regular health talks, clinics at MNCs, PSUs and pharma companies, coordinating and following up with the corporates clients for increasing OP & IP footfalls to generate potential leads.
• Coordinating with marketing to conduct brand promotional activities: Regular interaction with digital marketing team for any brand promotional, media and trade about the updates and upgraded services to generate new leads.
• Generating and submitting periodical Business Reports: Presenting monthly detailed activity and potential leads report to the functional head.
• Identify new corporate clients and tap potential markets /areas: Identifying the new clients & insurance brokers for generating potential business from all the areas.
• Regular mailers & Teaser to corporates to update on the promotional activities which we do at the Rainbow.

Any other portfolio that may be entrusted by the management from time to time.

Educational Qualifications: MBA Marketing / Graduate

Work Experience

• 3 to 8 Years of experience. Preferable work experience from hospital
• Good Communication skill
• Ability and interest on learning the job
• Excellent interpersonal skill
• Relationship Management
• Target oriented

Expected Deliverables:

• Generating business from corporates
• Carrying out various business promotional activities to meet the individual targets