Social Media Marketing Specialist

Company Description Raj Innotech Pvt. Ltd., operating as Raj Water Technology (Guj.) Pvt. Ltd., is a leading manufacturer, supplier, and exporter of comprehensive water treatment and beverage processing projects. The company delivers turnkey solutions for mineral and natural mineral water, RTS juice, synthetic juice, and carbonated soft drink projects, including rinsing, filling, capping, packaging, and labeling for various container types. Founded in 2004 and ISO 9001:2008 certified, the company operates an advanced manufacturing unit in Rajkot, Gujarat. Raj Innotech serves clients across India and internationally, including the Indian Subcontinent, East Asia, and South/West Europe, and is known for high customer satisfaction and adherence to industry quality standards.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Rajkot. The specialist will plan, create, and manage social media content across platforms to strengthen brand awareness and support lead generation for water treatment and beverage project solutions. Daily responsibilities include developing content calendars, drafting and scheduling posts, coordinating with internal teams for product and project updates, and ensuring brand consistency in messaging and visuals. The role also involves monitoring social media performance, analyzing engagement metrics, optimizing campaigns, and responding to audience interactions in a professional and timely manner. The specialist will collaborate with the marketing team to align social media activities with broader digital marketing initiatives and support campaigns for domestic and international markets.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across multiple platforms.
• Candidates should possess skills in Social Media Content Creation and Marketing to develop engaging, on-brand content that supports lead generation and brand positioning.
• Candidates should possess excellent Communication skills, including clear written and verbal communication for posts, internal coordination, and audience engagement.
• Ability to use social media analytics tools and basic reporting to track performance and recommend improvements.
• Experience in B2B or industrial/engineering sectors is an advantage.
• Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• Strong attention to detail, time management, and the ability to work collaboratively in an on-site team environment.