Brand Manager

Company: Rama Hospital

Position: Brand Manager - Marketing

About Us:

41 Years of Legacy | Unified in Education, Healthcare & Technology | Rama Hospital Quality Patient Care & Trusted Medical Expertise | Kanpur | Hapur | Baghpat | Mathura | Delhi-NCR

Role Overview

We are looking for an experienced Brand Manager to lead our overall brand building. The person will be responsible for transforming the brand into a premium, well-recognized name in the industry.

Key Responsibility Areas (KRAs)

• Develop brand strategy, positioning, voice & visual identity
• Create & enforce brand guidelines
• Do competitor & market research
• Plan & execute 360 campaigns (Online + Offline)
• Maintain consistent branding on Instagram, LinkedIn, YouTube, Website, Ads
• Lead agency, designers, editors, content team
• Handle marketing calendar & budget
• Approve website content, brochures, videos, PPTs
• Manage PR, Influencer collabs, Events, Photoshoots
• Work with management on new launches
• Track brand awareness, reach, engagement
• Share performance reports, Support lead gen team through branding
• Building websites from scratch (WordPress / Webflow)
• Creating landing pages, Managing UI/UX, SEO, Hosting, Domain, Knowledge of Elementor, HTML/CSS

Candidate Profile

• 4-8 years of experience in Brand Management (Education / EdTech / Lifestyle / D2C brand preferred)
• MBA in Marketing preferred
• Strong portfolio of brands built
• Hands-on knowledge of Branding, Social Media Marketing, Content Strategy, Campaign Planning, Canva / Adobe basics
• Excellent communication, leadership & presentation skills