Digital MArketing Manager

CURRENT OPENINGS

digital-marketing-manager

Digital MArketing Manager

Job Title : Digital MArketing Manager

Qualification:M.BA in Digital Marketing

Experience :5-10 years

Job Profile :Department of Marketing & Admission

Details

Location: Rama University, Mandhana Campus

Department: Marketing Department

Job Type: Full-Time (Work from Office)

Experience Required: Minimum 5+ years in Digital Marketing, with proven team leadership and university/admissions-focused campaigns.

Key Responsibilities

• Admissions-Focused Campaigns: Develop and execute result-driven digital marketing campaigns specifically aimed at student admissions for UG, PG, and professional programs.
• Social Media Leadership: Strategically manage and grow the Universitys presence on Facebook, Instagram, LinkedIn, YouTube, and emerging platforms, ensuring high engagement and lead generation.
• Team Management: Lead, mentor, and coordinate a team of digital marketing executives, content creators, and designers to achieve admission targets.
• Performance Tracking: Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and provide actionable insights.
• Content Strategy: Collaborate with creative and academic teams to develop engaging content including posts, videos, blogs, and digital ads.
• Search & Advertising: Manage SEO/SEM, PPC, and paid social media campaigns for maximum reach and ROI.
• Lead Management: Work closely with the admissions team to ensure effective follow-up on leads generated through digital platforms.
• Trend Analysis: Stay updated on the latest digital marketing trends and educational marketing strategies.