Senior General Manager Sales

Company Description

Ramraj Cotton, established in 1983 is a pioneer in manufacturing of our traditional Dhoti. Our products are manufactured using the fine artistry of our weavers who produce the most unique and majestic designs that are not available anywhere else. We continue to enjoy the support and loyalty of our customers due to our long standing commitment towards upholding our cherished traditions and values. 

Role Description

The Senior General Manager Sales is a full-time, on-site leadership role based in Tiruppur, responsible for driving sales performance and market expansion across existing and new regions. This role oversees sales strategy, annual and quarterly targets, channel development, and retail operations for Ramraj Cottons product portfolio. The position involves leading and mentoring sales teams, monitoring key performance indicators, optimizing distribution networks, and collaborating with marketing and merchandising teams to align promotions and product placement. The Senior General Manager Sales will conduct market analysis, identify growth opportunities in traditional and emerging categories, manage key accounts and partnerships, and ensure strong customer and retailer relationships. The role also requires regular reporting to senior leadership, budget management, and implementation of best practices that support sustainable, profitable growth.

Qualifications

• Demonstrated expertise in sales leadership, including strategic planning, territory management, and achievement of revenue and profitability targets.
• Experience in retail and apparel or textiles, preferably in traditional or ethnic wear categories, with strong understanding of consumer behavior in urban and semi-urban markets.
• Proficiency in team management, coaching, performance evaluation, and building high-performing, inclusive sales teams.
• Ability to analyze sales data and market trends, prepare forecasts and budgets, and make data-driven decisions to optimize channels and product mix.
• Strong relationship-building and negotiation skills for managing distributors, franchise partners, key accounts, and retail stakeholders.
• Excellent communication and presentation skills in English; knowledge of regional languages from South India is an advantage.
• Comfort with on-site field work, frequent travel across regions, and close coordination with operations, marketing, and supply chain teams.
• Bachelors degree in Business, Marketing, or a related field; an advanced degree (e.g., MBA) is preferred.
• Track record of managing large-scale sales operations, preferably at a senior management level, with a focus on process discipline and ethical business practices.