SEO/GEO Specialist

SEO/GEO Specialist

About the Job

We are looking for an experienced SEO/GEO Specialist to support a multi-year digital growth strategy focused on enhancing customer experience by improving organic visibility across both traditional and AI-powered search, increasing brand awareness, and driving lead generation across multiple markets.

The SEO/GEO Specialist will collaborate closely with cross-functional teams, including Content, Design, Analytics, IT, and regional stakeholders. The role will be responsible for managing SEO and GEO initiatives from end to end, including gathering requirements, prioritizing workstreams, coordinating technical and content implementations, managing delivery timelines, and ensuring successful rollouts with minimal risk.

Role Responsibilities

• Work as part of the SEO/GEO workstream, managing delivery timelines and project progress through project management tools, managing stakeholder expectations, and conducting QA and launch monitoring.
• Support ongoing SEO programs and optimization initiatives by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to stakeholders in a concise, easy-to-understand, and actionable manner.
• Deliver end-to-end SEO services across multiple regional markets, including:
• Manage technical SEO baselines and enhancements by identifying, diagnosing, and resolving issues while providing solutions aligned with internal platforms and toolsets.
• Support content optimization through keyword research, competitor analysis, search intent mapping, and development of SEO briefs; oversee content approval processes with Product, Legal, Compliance, and Marketing teams.
• Develop educational materials, including playbooks, guidelines, and training resources.
• Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans.

Skills & Competencies

Experience

• 5+ years of experience in SEO, with proven success in improving SEO and GEO performance across multiple markets.
• Experience working with enterprise organizations or within highly regulated industries is preferred.
• Experience in regional or global SEO programs is highly desirable.
• Excellent written and spoken English. Additional regional language proficiency is an advantage.

Technical SEO Expertise

Demonstrable proficiency in technical and off-page SEO, including issue identification, solution design, and implementation, with a solid understanding of:

• Indexability and crawlability validation
• Robots.txt configuration
• XML sitemap maintenance
• Meta robots tags
• Broken page handling (4xx and 5xx errors)
• HTTP status codes
• Redirect management (301, 302, redirect chains, and loops)
• URL structure and parameter handling
• Site performance fundamentals (Core Web Vitals awareness)
• Canonical tag implementation
• Internal linking strategies
• Backlink acquisition and management

Content SEO Expertise

• Perform keyword research and identify content opportunities.
• Conduct content audits to identify content gaps.
• Develop SEO content briefs and optimize content for organic performance.
• Leverage translation tools to support multilingual content development and optimization.
• Develop page strategies that integrate content and UI/UX best practices to optimize full-funnel user journeys, including:
• Duplicate content management
• Keyword cannibalization prevention
• Search intent mapping
• Content hierarchy structuring

Analytical Capability

Demonstrated ability to measure performance, diagnose issues, and connect optimization efforts with business outcomes, including:

• Defining and tracking SEO and GEO KPIs such as impressions, clicks, rankings, CTR, organic traffic, conversions, and Share of Voice (SoV)
• Mapping SEO and GEO metrics to optimization initiatives and business objectives.
• Conducting root cause analysis for performance fluctuations caused by algorithm updates, search demand changes, technical implementations, or content updates.
• Creating systematic performance reports and dashboards.
• Performing opportunity sizing and forecasting potential growth using data-driven methodologies.

Project Management Skills

• Strong project management experience with hands-on expertise using platforms such as JIRA, Confluence, Monday.com, Smartsheet, or similar tools.
• Experience managing project dashboards, backlogs, timelines, and delivery trackers.

Risk Management Skills

• Strong understanding of SEO's impact on overall business performance.
• Ability to assess and communicate how changes to critical website elements may affect organic performance and business outcomes.

Technologies & Tools

Experience using enterprise SEO tools such as:

• BrightEdge
• SEMrush
• Site Improve
• Ahrefs
• Moz
• Screaming Frog
• Google Ads
• Google Search Console
• Google Analytics 4
• Other enterprise SEO and reporting platforms

What Motivates You?

• You are passionate about delivering exceptional customer experiences and creating measurable business impact.
• You think strategically, remain curious, and continuously explore new technologies and AI-driven search innovations.
• You enjoy collaborating with cross-functional teams and building strong stakeholder relationships.
• You take ownership, proactively solve problems, and deliver high-quality outcomes.
• You act with integrity, communicate transparently, and contribute to an inclusive, collaborative work environment.