Rareprob - Senior Growth Marketing Manager - Mobile Apps & Games

Senior Growth Marketing Manager

Company: Rareprob Solutions Pvt. Ltd.

Location: Noida / Dehradun (Work From Office)

Experience: 5-10 Years

Designation: Senior Growth Marketing Manager Mobile Apps & Games (User Acquisition)

Employment Type: Full-Time

About the Role:

Rareprob Solutions Pvt. Ltd. is seeking a highly motivated and results-driven Senior Growth Marketing Manager to lead user acquisition, growth, and revenue optimization across our portfolio of mobile applications and games. The ideal candidate should have extensive experience in mobile app growth marketing, paid user acquisition, growth analytics, campaign optimization, and revenue scaling. You will be responsible for owning the complete user acquisition strategy, executing high-performing acquisition campaigns, and maximizing business metrics including ROAS, LTV, retention, revenue, and campaign profitability across multiple advertising platforms and global markets.

Key Responsibilities:

• Plan, execute, and scale Google App Campaigns (UAC), Meta App Campaigns, Apple Search Ads (ASA), Unity Ads, TikTok Ads, IronSource, and other mobile advertising platforms.
• Own the end-to-end User Acquisition (UA) strategy across Android and iOS mobile applications and games.
• Develop and execute App Install, tROAS, engagement, and revenue-focused campaigns optimized for user acquisition, Lifetime Value (LTV), retention, and profitability.
• Continuously optimize campaigns using key performance metrics including ROAS, CPI, CPA, CAC, LTV, D1/D7/D30 Retention, conversion rates, and revenue by acquisition channel.
• Manage campaign budgets, bidding strategies, audience segmentation, creative testing, and country-wise budget allocation across multiple mobile applications.
• Analyze the complete acquisition funnel from impressions to installs, activation, engagement, monetization, and retention while identifying opportunities to improve campaign performance.
• Drive creative strategy by collaborating with the Design team to develop and optimize video creatives, feature graphics, app screenshots, UGC creatives, static creatives, and playable ads.
• Conduct structured A/B testing across creatives, audiences, campaign structures, bidding strategies, landing pages, event optimization, and store listings to maximize growth.
• Track, analyze, and report campaign performance using Firebase Analytics, Google Analytics 4 (GA4), AppsFlyer, Adjust, Singular, Google Ads, Meta Ads Manager, Google Play Console, and App Store Connect.
• Partner closely with Product, Design, Engineering, Monetization, Analytics, and ASO teams to align growth initiatives with product launches, feature releases, and monetization strategies.
• Stay updated on mobile advertising trends, attribution methodologies, Google Ads updates, Meta Ads updates, SKAdNetwork (SKAN), Android & iOS privacy policies, and emerging growth marketing technologies.
• Identify, evaluate, and scale new acquisition channels, advertising networks, and growth opportunities to expand global reach.

Required Skills & Experience:

• 5-10+ years of hands-on experience in Mobile App Growth Marketing, User Acquisition, or Performance Marketing.
• Strong expertise in:

• 1. Google Ads (App Campaigns - UAC, tROAS, tCPI)
• 2. Meta Ads (App Install & Re-engagement Campaigns)
• 3. Apple Search Ads (ASA)
• 4. Unity Ads, TikTok Ads, IronSource, and other mobile advertising platforms.

• Strong understanding of mobile app monetization models and how user acquisition impacts revenue, retention, and Lifetime Value (LTV).
• Hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
• Proven experience in scaling profitable campaigns while maintaining strong ROAS, positive LTV, and efficient customer acquisition costs.
• Experience managing large advertising budgets across multiple geographies and international markets.
• Strong understanding of attribution, audience segmentation, creative optimization, campaign structure, conversion funnels, retention metrics, and growth experimentation.
• Hands-on experience with Firebase Analytics, Google Analytics 4 (GA4), Google Play Console, and App Store Connect.
• Experience leading creative testing initiatives and collaborating with cross-functional teams.
• Exposure to automation tools, scripts, APIs, or AI-powered marketing tools will be an added advantage.
• Excellent analytical, communication, stakeholder management, and leadership skills.

Preferred Qualifications:

• MBA or Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field.
• Experience working on Utility Apps, AI Apps, Media Apps, Casual Gaming, or Hyper-Casual Gaming applications.
• Knowledge of App Store Optimization (ASO), Cross-Promotion, Lifecycle Marketing, and Growth Experimentation.
• Google Ads Certification and/or Meta Blueprint Certification.
• Experience with Looker Studio, Tableau, Power BI, or other data visualization tools.
• Experience mentoring growth marketing or performance marketing teams.

Why Join Rareprob Solutions Pvt. Ltd.?:

• Work on high-scale mobile applications used by millions of users.
• Opportunity to own and drive growth initiatives across global markets.
• Collaborative and fast-paced work environment with cross-functional exposure.
• Career growth opportunities with ownership and autonomy.
• Competitive compensation and performance-driven culture.