Performance Marketer

Job Summary

We are looking for a results-driven Performance Marketing Manager to manage and optimize digital advertising campaigns, drive e-commerce sales, and improve customer acquisition and return on ad spend (ROAS).

Key Responsibilities

• Plan and execute paid advertising campaigns across Meta Ads and Google Ads.
• Drive website traffic, conversions, and online sales through performance marketing.
• Monitor key metrics, including ROAS, CAC, CTR, CPC, and conversion rates.
• Optimize campaigns, budgets, audiences, and creatives to improve performance.
• Manage retargeting campaigns and customer acquisition strategies.
• Analyze campaign performance and prepare regular reports.
• Collaborate with the content and creative teams to develop high-converting ad creatives.

Requirements

• 2-5 years of experience in performance marketing, preferably in e-commerce.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Knowledge of Google Analytics 4, conversion tracking, and marketing analytics.
• Understanding of sales funnels, retargeting, and customer acquisition.
• Strong analytical skills with a focus on measurable business growth.

Key Objective: Increase e-commerce sales while maintaining a profitable ROAS and optimizing marketing expenditure.