Service Line Executive

Department Icon Operations Maintenance & Support
Posted: 1 week ago
2-3 years
Coimbatore
Operations Maintenance & Support
work from office
Full Time
Closes 4 Jan 2027

Posted: 1 week ago
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Job Description
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Job Description

Job Summary
Customer Journey: Build rapport with customers from the very first meeting by understanding their stated and unstated requirements and subtly aligning Motherhood's offerings with their expectations.
Responsibilities
  • Convert prospective customers into lifelong customers.
  • Provide relevant information regarding facility tours, procedures, medical management, and financial aspects transparently to build trust and strengthen relationships.
  • Highlight the benefits, value-added services, safety protocols, service standards, and room categories while engaging in financial discussions and negotiations.
  • Upsell and cross-sell services based on the customer's profile and requirements.
  • Coordinate with the concerned authority if financial assistance is required.
  • Clearly explain deposit requirements and payment terms to patients.
  • Counsel patients on the dos and don'ts related to their care journey.
  • Follow up with prospective customers who have not proceeded with bookings.
  • Conduct follow-up calls regarding upcoming EDDs, delivery packages, and bed bookings.
  • Organize events end-to-end, including maternity photoshoots and baby showers.
  • Follow up with customers to ensure attendance at complimentary classes.
  • Keep Management updated on customer feedback, service gaps, and customer perceptions regarding products, packages, and offers.
  • Take ownership of customer concerns and ensure prompt resolution by the respective teams.
  • Collaborate actively with coordinating departments to close service gaps and ensure the customer experience consistently meets expectations.
  • Track and manage CRM leads effectively.
  • Maintain productivity data as per schedule, including Doctor-wise EDD trackers and monthly delivery trackers.
  • Accurately update patient conversion sources, referral channels, and marketing initiatives.
  • Capture data of all prospective customers, update the HIS system, and share reports based on defined parameters to support decision-making and business focus.
  • Identify and monitor potential source markets and corporate referral opportunities.
  • Stay updated on competitors' activities, including pricing, products, packages, and promotional offers.
  • Gather competitor information whenever patients share rates or packages from other hospitals.
  • Participate in all activities scheduled by Corporate, including meetings, performance reviews, training programs, and assessments.
  • Periodically provide suggestions for improving productivity based on customer expectations, market trends, and untapped opportunities.
Consultant Management
  • Keep consultants informed about confirmed referral appointments.
  • Keep treating and referral doctors updated on the ongoing status of patients.
  • Engage with visiting consultants, build strong relationships, and reinforce Motherhood as the hospital of choice.
  • Maintain cordial and professional relationships with all consultants.
Responsible for Outstanding Service Experience Delivery
  • Ensure personal grooming, discipline, and professional decorum are maintained as per organizational standards.
  • Contribute to the implementation of the organization's Service Vision.
  • Ensure the team delivers exceptional patient care by coordinating with support service departments to maintain customer comfort and service standards.
  • Manage the feedback system and monitor performance metrics, including Google Reviews, Net Promoter Score (NPS), and overall customer satisfaction scores.

Skills

CounselUpsellMarketing InitiativesMarket TrendsCustomer FeedbackCustomer SatisfactionMedical ManagementMarketingCustomer SatisfactionPayment TermsDelivery

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