Redcliffe Lab - Manager - Digital Marketing

Position Title: Manager - Digital Marketing

Department: Marketing

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

The Manager - Digital Marketing will be responsible for driving and scaling paid acquisition across multiple channels with a strong focus on performance marketing, funnel optimization, and CAC reduction. The role requires a data-driven mindset, hands-on campaign execution, and continuous experimentation to improve lead quality and ROI.

Paid Campaign Management:

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and emerging platforms.

- Manage budget planning, allocation, and ensure ROI accountability across channels.

- Continuously monitor and improve campaign performance to maximize conversions.

- Drive continuous reduction in CAC while improving lead quality and conversion rates.

- Implement attribution models to track multi-touch customer journeys.

- Conduct A/B testing across creatives, audiences, and landing pages for performance improvement.

- Explore and experiment with new-age channels such as programmatic, native, and app networks.

- Leverage AI tools and automation for campaign optimization and performance tracking.

- Ensure accurate tracking through pixels, events, and CRM integrations in coordination with tech teams.

- Analyze campaign data to generate insights and drive data-backed decisions.

- Prepare reports, dashboards, and performance summaries for stakeholders.

- Collaborate with product and sales teams to improve funnels and landing page performance.

- Ensure compliance with healthcare advertising guidelines and platform policies.

- Strong expertise in performance marketing and paid campaigns

- Proficiency in analytics tools such as GA4 and attribution platforms

- Familiarity with AI-driven marketing tools and automation

- Strong analytical and problem-solving skills with an experimental mindset

- Excellent stakeholder management and collaboration skills

- Improved ROI and reduced CAC across paid channels

- Enhanced lead quality and conversion rates

- Successful execution and scaling of paid campaigns

- Accurate tracking and actionable performance insights.

- 3-6 years of hands-on experience in performance marketing and paid campaigns

- Proven track record of driving ROI-focused marketing campaigns

- Prior experience in healthcare or diagnostics industry is a plus

- Experience in a fast-paced, growth-driven environment preferred