Redcliffe Lab - Manager - Digital Marketing
Digital Marketing/Marketing
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Job Description
Position Title: Manager - Digital Marketing
Department: Marketing
About Us:
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
The Manager - Digital Marketing will be responsible for driving and scaling paid acquisition across multiple channels with a strong focus on performance marketing, funnel optimization, and CAC reduction. The role requires a data-driven mindset, hands-on campaign execution, and continuous experimentation to improve lead quality and ROI.
Key Responsibilities
Paid Campaign Management:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and emerging platforms.
- Manage budget planning, allocation, and ensure ROI accountability across channels.
- Continuously monitor and improve campaign performance to maximize conversions.
Funnel Optimization & Performance Marketing:
- Own end-to-end funnel performance from impressions to conversions and CAC optimization
- Drive continuous reduction in CAC while improving lead quality and conversion rates.
- Implement attribution models to track multi-touch customer journeys.
Experimentation & Innovation:
- Conduct A/B testing across creatives, audiences, and landing pages for performance improvement.
- Explore and experiment with new-age channels such as programmatic, native, and app networks.
- Leverage AI tools and automation for campaign optimization and performance tracking.
Tracking, Analytics & Reporting:
- Ensure accurate tracking through pixels, events, and CRM integrations in coordination with tech teams.
- Analyze campaign data to generate insights and drive data-backed decisions.
- Prepare reports, dashboards, and performance summaries for stakeholders.
Collaboration & Compliance:
- Collaborate with product and sales teams to improve funnels and landing page performance.
- Ensure compliance with healthcare advertising guidelines and platform policies.
Skills & Competencies:
- Strong expertise in performance marketing and paid campaigns
- Hands-on experience with Google Ads and Meta Ads (mandatory)
- Proficiency in analytics tools such as GA4 and attribution platforms
- Familiarity with AI-driven marketing tools and automation
- Strong analytical and problem-solving skills with an experimental mindset
- Excellent stakeholder management and collaboration skills
Key Deliverables:
- Improved ROI and reduced CAC across paid channels
- Enhanced lead quality and conversion rates
- Successful execution and scaling of paid campaigns
- Accurate tracking and actionable performance insights.
Preferred Profile:
- 3-6 years of hands-on experience in performance marketing and paid campaigns
- Proven track record of driving ROI-focused marketing campaigns
- Prior experience in healthcare or diagnostics industry is a plus
- Experience in a fast-paced, growth-driven environment preferred
Skills
AdvertisingDigital MarketingCampaign PerformanceGoogle AdsLanding PageMarketing CampaignsOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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