Redcliffe Lab - Performance Marketing Specialist

Position Title: Performance Marketing Specialist
Department: Marketing
About Us:
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
The Performance Marketing Specialist will be responsible for driving organic growth and executing on-ground marketing initiatives to enhance brand visibility, increase customer walk-ins, and build strong B2B partnerships. The role focuses on hyperlocal marketing strategies, offline activations, and optimizing digital presence across key markets.
Key Responsibilities
Organic & Digital Marketing

- Manage and optimize local listings across platforms and directories

- Ensure consistent brand messaging across all digital channels
Hyperlocal & Offline Marketing

- Develop and implement hyperlocal marketing strategies across micro-markets

- Plan and execute offline campaigns such as health camps, events, activations, RWAs, and corporate engagements

- Drive customer walk-ins through localized and on-ground initiatives
Partnerships & Business Development

- Build and manage B2B tie-ups with clinics, corporates, societies, gyms, and other partners

- Strengthen brand visibility through partnerships, referrals, and community engagement

Campaign Management & Coordination

- Collaborate with sales and channel teams to align marketing initiatives with revenue goals
Performance Tracking & Reporting

- Track ROI of campaigns through lead source mapping and conversion analysis

- Prepare reports, dashboards, and presentations for performance evaluation
Skills & Competencies

- Strong understanding of organic growth and offline/hyperlocal marketing

- Knowledge of local SEO and Google Business Profile optimization

- Excellent networking and stakeholder management skills

- Ability to execute on-ground campaigns effectively

- Data-driven mindset with strong analytical skills

- Proficiency in MS Excel and PowerPoint
Key Deliverables

- Increased walk-ins and lead generation through organic and offline channels

- Successful execution of hyperlocal and on-ground campaigns

- Strong B2B partnerships and brand visibility

- Effective tracking and improvement of campaign ROI.
Preferred Profile

- 2-5 years of experience in organic growth, hyperlocal, and offline marketing

- Prior experience in healthcare, diagnostics, or retail industry preferred

- Experience in managing both digital and on-ground marketing initiatives

- Ability to work in a fast-paced, high-growth environment.