Redcliffe Lab - Performance Marketing Specialist

• Manage and optimize local listings across platforms and directories

• Ensure consistent brand messaging across all digital channels

Hyperlocal & Offline Marketing

• Develop and implement hyperlocal marketing strategies across micro-markets

• Plan and execute offline campaigns such as health camps, events, activations, RWAs, and corporate engagements

• Drive customer walk-ins through localized and on-ground initiatives

Partnerships & Business Development

• Build and manage B2B tie-ups with clinics, corporates, societies, gyms, and other partners

• Strengthen brand visibility through partnerships, referrals, and community engagement

Campaign Management & Coordination

• Collaborate with sales and channel teams to align marketing initiatives with revenue goals

Performance Tracking & Reporting

• Track ROI of campaigns through lead source mapping and conversion analysis

• Prepare reports, dashboards, and presentations for performance evaluation

Skills & Competencies

• Strong understanding of organic growth and offline/hyperlocal marketing

• Knowledge of local SEO and Google Business Profile optimization

• Excellent networking and stakeholder management skills

• Ability to execute on-ground campaigns effectively

• Data-driven mindset with strong analytical skills

• Proficiency in MS Excel and PowerPoint

Key Deliverables

• Increased walk-ins and lead generation through organic and offline channels

• Successful execution of hyperlocal and on-ground campaigns

• Strong B2B partnerships and brand visibility

• Effective tracking and improvement of campaign ROI.

Preferred Profile

• 2-5 years of experience in organic growth, hyperlocal, and offline marketing

• Prior experience in healthcare, diagnostics, or retail industry preferred

• Experience in managing both digital and on-ground marketing initiatives

- Ability to work in a fast-paced, high-growth environment.