Email Marketing Specialist (ABM Preferred)
Digital Marketing/Marketing
98+ Applicants
Posted: 2 months ago
2-4 years
Bawana, Delhi
work from office
Posted: 2 months ago
|
Applicants: 98+
Job Description
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Job Description
As the ABM B2B Email Marketing Specialist, you will architect and execute email programs tailored to high-value accounts across various B2B sectors. You will build personalised outreach sequences, nurture flows, account-specific campaigns, and multi-channel engagement journeys aligned with ABM principles.
Responsibilities
Responsibilities
- Build and execute ABM-driven email campaigns targeting specific accounts, industries, and buyer personas.
- Create multi-step outbound and nurture sequences for top-of-funnel engagement, mid-funnel warming, and bottom-funnel conversion.
- Segment audiences based on ICP, intent data, behavioural signals, engagement scoring, and firmographics.
- Establish personalised messaging frameworks for key accounts and buying committees.
- Build account-specific email workflows aligned with ABM plays, events, whitepapers, case studies, product stories, pain-point focused sequences.
- Conduct A/B and multivariate tests on subject lines, personalisation angles, CTAs, timing, and content structure.
- Track and interpret campaign metrics, opens, clicks, replies, conversions, meeting booked rates, and account engagement.
- Prepare detailed performance reports for clients, including insights, patterns, and next-step recommendations.
- Collaborate with client strategy teams to align email campaigns with broader ABM playbooks and outreach plans.
- Work with design and content teams to develop on-brand templates, value-driven messaging, and compliant structures.
- Maintain data hygiene, lead scores, account tags, engagement statuses, and CRM updates.
- Minimum 2 years of B2B email marketing experience focused on ABM or lead generation.
- Experience working within a B2B lead gen, outbound, or ABM-focused agency.
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- Strong experience with email outreach tools.
- Knowledge of ICP development, account mapping, and intent-based targeting.
- Skilled in A/B testing, performance optimisation, and behavioural data interpretation.
- Strong grasp of deliverability, domain warming, reputation management, and cold email best practices.
- Excellent written skills for C-level and multi-persona B2B communication.
- Ability to manage multiple client accounts and deadlines simultaneously.
- Understanding of GDPR, CAN-SPAM, and global email compliance.
Skills
AccountsData InterpretationIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Redcube Digital is a digital marketing agency that offers data-driven strategies, creative content and innovative technologies to help brands achieve their business goals.
Important dates & deadlines?
Application Deadline
08 May 26, 01:25 PM IST
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