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Job Description
We are looking for a creative and insight-driven Social Media Executive to strengthen Reequils digital presence, influencer collaborations, and brand storytelling. This role will focus on managing social media platforms, identifying emerging trends, supporting influencer collaborations, and developing engaging content that enhances brand awareness across digital and campus communities.
Key Responsibilities
Social Media Management
Assist in managing and growing Reequils social media platforms including Instagram, YouTube, and other digital communities.
Plan, schedule, and coordinate social media content in alignment with the brands communication strategy.
Monitor audience engagement, comments, and conversations to strengthen community interaction.
Influencer & Creator Coordination
Identify and support onboarding of influencers and content creators.
Maintain and curate a monthly list of emerging creators and micro-influencers relevant to the brand.
Track creator collaborations and coordinate campaign deliverables.
Trend Research & Social Insights
Track emerging beauty, skincare, and social media trends across platforms like Instagram and YouTube.
Prepare weekly trend reports and social insights to support the content and marketing teams.
Monitor competitor campaigns and influencer strategies.
Content & Campaign Support
Support the development of social-first content ideas and influencer-led campaigns.
Assist in creating creative briefs, scripts, and campaign guidelines for creators.
Track campaign performance and analyze engagement metrics.
Campus & Community Engagement
Identify and connect with college creators, campus communities, and student groups.
Support sampling initiatives, micro-events, and creator-led awareness programs.
Track and report engagement outcomes from campus activities.
YouTube & Content Insights
Research high-performing skincare and lifestyle YouTube creators.
Analyze content formats, storytelling styles, and engagement drivers.
Share insights to support improvements in Reels, Shorts, and long-form content strategy.
Requirements
1–3 years of experience in Influencer Marketing, Social Media, or Digital Marketing.
Strong understanding of Instagram, YouTube, and creator ecosystem.
Interest in skincare, beauty, and digital culture.
Strong research, communication, and analytical skills.
Ability to identify trends and convert insights into actionable ideas.
A trend-aware and creative thinker who understands social media culture.
Someone passionate about influencer marketing, content innovation, and digital storytelling.
Ability to work in a fast-paced, creative brand environment.
Skills
Digital MarketingCampaign PerformanceContent StrategyInfluencer MarketingMediaMarketingSocial Media PlatformsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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