Social Media Executive

Social Media Management

• Assist in managing and growing Reequils social media platforms including Instagram, YouTube, and other digital communities.

• Plan, schedule, and coordinate social media content in alignment with the brands communication strategy.

• Monitor audience engagement, comments, and conversations to strengthen community interaction.

Influencer & Creator Coordination

• Identify and support onboarding of influencers and content creators.

• Maintain and curate a monthly list of emerging creators and micro-influencers relevant to the brand.

• Track creator collaborations and coordinate campaign deliverables.

Trend Research & Social Insights

• Track emerging beauty, skincare, and social media trends across platforms like Instagram and YouTube.

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  Prepare weekly trend reports and social insights to support the content and marketing teams.

• Monitor competitor campaigns and influencer strategies.

Content & Campaign Support

• Support the development of social-first content ideas and influencer-led campaigns.

• Assist in creating creative briefs, scripts, and campaign guidelines for creators.

• Track campaign performance and analyze engagement metrics.

Campus & Community Engagement

• Identify and connect with college creators, campus communities, and student groups.

• Support sampling initiatives, micro-events, and creator-led awareness programs.

• Track and report engagement outcomes from campus activities.

YouTube & Content Insights

• Research high-performing skincare and lifestyle YouTube creators.

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  Analyze content formats, storytelling styles, and engagement drivers.

• Share insights to support improvements in Reels, Shorts, and long-form content strategy.

  
  

• 1–3 years of experience in Influencer Marketing, Social Media, or Digital Marketing.

• Strong understanding of Instagram, YouTube, and creator ecosystem.

• Interest in skincare, beauty, and digital culture.

• Strong research, communication, and analytical skills.

• Ability to identify trends and convert insights into actionable ideas.

  
  

• A trend-aware and creative thinker who understands social media culture.

• Someone passionate about influencer marketing, content innovation, and digital storytelling.

• Ability to work in a fast-paced, creative brand environment.