Chief Marketing Officer - Mumbai, India

The Chief Marketing Officer (CMO) is a senior leadership role responsible for the overall marketing strategy, branding, and customer acquisition efforts of the company. The CMO will oversee all marketing channels, including performance marketing, SEO, social media, and creative development, to drive growth and elevate the companys brand presence. This role requires a blend of strategic thinking, creativity, and data-driven execution to optimize marketing performance and deliver tangible business results.

The CMO will work closely with cross-functional teams, including sales, product, and customer experience, to ensure alignment with company goals and the effective execution of marketing initiatives.

Key Responsibilities:

Strategic Marketing Leadership:

• Define and lead the companys comprehensive marketing strategy, ensuring alignment with business objectives and growth targets.
• Drive brand awareness, lead generation, and customer retention through effective marketing campaigns across digital and traditional channels.

Performance Marketing:

• Lead and optimize performance marketing initiatives, including paid search (PPC), display advertising, programmatic ads, affiliate marketing, and paid social.
• Develop and manage paid media strategies across multiple channels (Google Ads, Facebook, LinkedIn, etc.) to drive targeted traffic, conversions, and ROI.

SEO Strategy & Execution:

• Oversee and implement comprehensive SEO strategies to drive organic growth, improving search rankings, and increasing website traffic.
• Regularly analyze website performance, using tools like Google Analytics and SEMrush to track KPIs and identify areas for improvement.

Social Media Strategy & Management:

• Develop and lead the companys social media marketing strategy across major platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) to build brand awareness and customer engagement.
• Create and curate compelling social media content that resonates with the target audience and drives traffic to digital properties.

Creative Leadership & Brand Management:

• Oversee the creation of high-quality creative assets (videos, graphics, copy) for marketing campaigns across digital and offline channels.
• Collaborate with external agencies, designers, and other partners to deliver creative marketing solutions that align with the companys brand and business goals.

Customer Insights & Market Research:

• Conduct in-depth market research to identify customer needs, market trends, and opportunities for growth.
• Use customer insights, data analytics, and segmentation to inform and personalize marketing efforts, improving customer engagement and loyalty.

Team Leadership and Development:

• Build and lead a high-performing marketing team, setting clear objectives, providing mentorship, and driving career development opportunities.
• Foster a collaborative, innovative, and results-driven team culture.

Budget and Resource Management:

• Manage the marketing budget, ensuring efficient allocation of resources to maximize the impact of marketing activities.
• Work closely with finance teams to track and report on marketing spend, ensuring that all activities deliver value and contribute to the bottom line.

Analytics, Reporting, and ROI Measurement:

• Establish and track key performance indicators (KPIs) across all marketing functions (SEO, PPC, social media, content, etc.).
• Provide actionable insights to the executive team on marketing performance and make data-driven recommendations to optimize future campaigns.

Stakeholder and Executive Communication:

• Collaborate with senior leadership and other departments to align marketing efforts with company-wide objectives and initiatives.
• Act as the brand ambassador, representing the company at industry events, conferences, and media interactions.
• Keep senior leadership informed of key marketing trends, successes, and challenges.

Minimum Requirements:

Educational Background:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is a plus.

Experience:

• 10+ years of experience in marketing leadership roles, with a strong background in performance marketing, SEO, social media, and creative direction.
• Strong EdTech industry experience.
• Proven track record of developing and executing successful marketing strategies across digital and traditional channels.
• Strong experience managing multi-channel campaigns and optimizing marketing spend to achieve business goals.
• At least 5 years of experience leading cross-functional marketing teams and working closely with product, sales, and customer experience teams.

Please send your CV to: [HIDDEN TEXT]