Relaxo Footwear - Analytics Manager - ECommerce

Position Title: Analytics Manager - Ecommerce

Department: Ecommerce

Work Location: New Delhi

Travel Required: Yes

Reporting to: Vice President Digital

Job Requirements

Educational Qualification: Graduate (MBA Preferred)

Experience: 5 - 8 yrs. of total experience with minimum 3 years of experience in managing analytics for Ecommerce.

Any additional requirement:

Purpose of the Position (Job Summary):

The primary responsibility shall be to do sales and inventory data analysis for Ecommerce channel and share insights that shall help in driving revenue growth, optimizing marketing performance, improving customer journey, identifying opportunities, highlighting risks and enable overall faster data driven decision making.

Key Roles and Responsibilities

Overall:

• Automate key sales and inventory reporting dashboards for E-commerce and Quick commerce channels.
• Prepare weekly review decks with necessary data insights
• Manage and maintain the sales data repository
• Track business critical KPIs and identify right inputs to drive improvement
• Liaison with sales, marketing and merchandising teams
• Liaison with Finance team to drive cost efficiencies
• Support Business head and Finance partner for AOP planning at account level
• Timely information sharing with relevant stakeholders

Competencies:

Technical/Functional:

• Advanced Excel skills
• Power BI
• Google Analytics/Web Analytics
• Financial Analysis
• Retail and Marketing Analysis
• Strong analytical skills

Behavioral

• Strong interpersonal skills
• Excellent spoken and written communication
• Ability to engage and coordinate with multiple stakeholders

Key Responsibility Areas

Quantitative

• Build Power BI dashboards for Web and 3P marketplace channels, capturing all important KPIs i.e sales, gross margin, discount%, returns% and bestsellers etc.
• Optimize spending and maximize ROI basis marketing performance insights.
• Competition benchmarking for KPIs like ASP and Conversion %
• Overall management of digital sales data.
• Overall management of DTC consumer experience

Qualitative

• Weekly/Monthly business reviews with partners
• Efficient Inventory planning with demand planning team

Key Stakeholder Management

Internal

• Category and Demand planning
• Finance
• Performance Marketing
• Brand Marketing
• Supply chain

External

• 3PL warehouse partner
• Marketplaces