Area Sales Executive GT

Company Description Reliance Consumer Products Limited (RCPL) is focused on building purposeful, high-impact consumer brands and aims to become Indias largest and most valued consumer brands organization. RCPL delivers affordable, accessible products that enhance daily life across Indian households, with brands such as Campa in Beverages, Independence in Staples, and Maliban in Foods. The organization combines deep local insights with global aspirations to redefine the fast-moving consumer goods (FMCG) experience. RCPL fosters an entrepreneurial culture where individuals are empowered to take ownership, innovate, and drive visible impact with direct access to leadership. Team members benefit from fast-paced professional growth, including opportunities for vertical progression and cross-functional exposure, while contributing to a broader movement shaping the future of FMCG in India.

Role Description The Area Sales Executive GT is a full-time, on-site role based in Panipat, responsible for driving general trade (GT) sales and distribution for RCPLs portfolio in the assigned territory. Day-to-day activities include achieving sales targets, managing key retail and distributor relationships, and ensuring effective coverage and visibility across outlets. The role involves implementing trade promotions, monitoring market execution, and analyzing sales data to identify growth opportunities and address gaps. The Area Sales Executive GT will coordinate with internal teams for supply planning, merchandising, and marketing initiatives, while ensuring compliance with company policies and reporting standards. This position requires regular field visits, market intelligence gathering, and proactive problem-solving to strengthen RCPLs presence in the region.

Qualifications

• Candidates should possess strong sales and business development skills, including territory management, target achievement, and channel partner handling.
• Candidates should possess skills in FMCG trade marketing and execution, such as managing promotions, merchandising, and in-store visibility initiatives.
• Candidates should possess analytical and planning skills, including proficiency in analyzing sales data, forecasting, and preparing performance reports.
• Candidates should possess relationship-building and communication skills to work effectively with distributors, retailers, and cross-functional internal teams.
• Candidates should possess operational and organizational skills, including route planning, market visit discipline, and adherence to company processes.
• Relevant experience in FMCG general trade sales, preferably in similar markets or categories, is highly beneficial.
• A bachelors degree in Business, Commerce, Marketing, or a related field is preferred, along with proficiency in local language(s) and basic computer skills (Excel, email, CRM tools).
• Candidates should be willing to travel extensively within the assigned territory and demonstrate a high level of ownership, integrity, and customer-centricity.