Sales Executive

RENACON

Renaatus Product Private Limited (RPP Group) | Renaflex Fibre Cement Boards

JOB PROFILE

Job TitleSales & Marketing Executive Renaflex (FCB)Business UnitRenacon Renaflex Fibre Cement Board DivisionReports ToCluster Head / Area Sales Manager RenaflexLocationField-based; assigned territory / clusterEmployment TypeFull-timeTravel RequirementHigh daily market/dealer visits within territoryJob Purpose

To drive primary and secondary sales of Renaflex fibre cement board products within the assigned territory by building and managing a strong dealer/distributor network, generating market demand through on-ground brand and marketing activities, and ensuring consistent achievement of volume, revenue, and market share targets.

• Key Responsibilities
• Sales
• Achieve monthly, quarterly, and annual primary and secondary sales targets for the assigned territory.
• Identify, appoint, and onboard new dealers/distributors to expand market coverage.
• ¢ Manage and strengthen relationships with existing dealers, sub-dealers, carpenters, contractors, and architects.
• ¢ Ensure optimum stock availability and product visibility at dealer counters.
• ¢ Track competitor activity (Everest, Visaka, and others) pricing, schemes, and new launches and report market intelligence.
• ¢ Drive collections and ensure adherence to credit policy and outstanding norms.
• Marketing & Brand Building
• ¢ Execute local marketing activities dealer meets, carpenter/mason engagement programs, site branding, van campaigns.
• ¢ Support influencer (carpenter/contractor/architect) engagement programs to build product pull.
• ¢ Coordinate with the central marketing team on local activation of campaigns, POS material deployment, and product launches.
• ¢ Gather and share customer feedback and market insights to support product and pricing decisions.
• Reporting & Compliance
• ¢ Maintain accurate records of dealer visits, sales pipeline, and market data using the prescribed reporting formats/CRM.
• ¢ Submit periodic sales and activity reports to the Reporting Manager.
• ¢ Ensure adherence to company pricing, credit, and scheme guidelines in the field.
• ¢ Number of influencer engagement activities executed
• Qualifications & Experience
• ¢ Full time Degree from reputed college with minimum 60% marks . Max 2-3 years sales experience. Fresher with the right attitude can also be considered
• ¢ Prior experience managing a dealer/distributor network is preferred.
• Skills & Competencies
• ¢ Strong interpersonal and relationship-building skills across dealers, contractors, and influencers.
• ¢ Result orientation with a strong drive to achieve sales targets.
• ¢ Good communication skills in the local/regional language and working proficiency in English.
• ¢ Basic proficiency in MS Excel/Word and comfort with CRM/reporting tools.
• ¢ Willingness to travel extensively within the assigned territory, including rural and semi-urban markets.
• ¢ Two-wheeler and valid driving license (mandatory for most territories).
• Career Growth Path
• Sales & Marketing Executive Senior Sales Executive Cluster Head Area/Regional Sales Manager