Senior Product Marketing Executive

Role - Senior Product Marketing

Location - Mumbai

Experience - 4 to 7 years

About the Role:

• The Senior Executive / Assistant Manager Products Marketing will be responsible for providing marketing support and operations for the Products Sales Division.
• The incumbent will report to the Senior Manager - Products Marketing. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.
• The incumbent will largely support the General Trade and Modern trade channels in Consumer category and also support the B2B Marketing in the Agri, Healthcare and EnviroCare Categories of the Product Sales Division.

Job Responsibilities:

• Support end-to-end marketing activities including product launches, relaunches, go-to-market planning, and execution.
• Coordinate development of packaging, artworks, claims, KLDs, and all related approvals with internal teams.
• Manage the creation and deployment of marketing collaterals, POP/POSM, brochures, training material, and sales communication.
• Work closely with regional sales teams to understand requirements and provide timely marketing support for retail, B2B, and on-ground activities.
• Assist in planning and executing promotional schemes, trade activations, consumer activations, events, exhibitions, and sales-driving initiatives.
• Conduct basic market research, competitor tracking, pricing checks, and share insights for decision making.
• Coordinate with vendors for artwork development, printing, fabrication, sourcing of promotional materials, and ensure timely delivery.
• Track marketing spends, ensure efficient budget utilization, and support the budgeting process for marketing projects.
• Collaborate with cross-functional teams (R&D, Ops, Supply Chain, Procurement, Finance, Legal, Quality) to drive innovation projects and ensure timely project closures.
• Support digital and e-commerce listings through coordination of content, creatives, product information, and marketing support where required.
• Prepare product presentations, internal decks, reports, and performance summaries for management reviews.
• Ensure adherence to compliance, regulatory, and legal/metrology requirements related to packaging and claims.
• Maintain strong follow-ups, documentation, and project tracking to ensure smooth execution across all marketing initiatives.

Key Result Areas:

• Product Launch & Relaunch Execution
• Marketing Collateral Development & Readiness
• Sales Channel Support & Activation
• Compliance Adherence
• Market Intelligence
• Digital Content & E-commerce Enablement

Educational Qualification / Other Requirement:

• MBA/PGDM in Marketing - for Assistant Manager Level role is a must.
• For Senior Executive any Masters degree will do.
• For Assistant Manager level role need at least 5-6 years of relevant post education experience. (Part time working during graduation / summer internships would not be taken into this consideration)
• For Senior Executive level role, 3-5 years of hands-on experience relevant post education experience. (Part time working during graduation / summer internships would not be taken into this consideration)
• Should have worked in any industry / sector that has a significant RETAIL presence (On-ground product selling or services selling industries)
• Should have very basic knowledge of digital marketing concepts, including SEO, SEM, website content, and analytics.