Content & Brand Lead

About The Network:

• The Network is currently home to two networks: Prive and The Professionals Network.
• Prive: https://www.theprive.network/
• The Professionals Network: https://www.theprofessionals.network/

We are in our launch year and are starting with two networks.

Alongside these, we will soon be launching Smart Networks a platform built not only to power and manage our own networks, but also to be offered to other networks and communities that could benefit from the same technology.

Why This Role Matters

The internet is drowning in career advice. Most of it is noise. The Network is built on the opposite: real ideas from the worlds best business professors and real conversations between people who are serious about their work. Your job is to make that impossible to ignore. Youll own the brand from day one: its voice, its look, its point of view and every piece of content that carries it. No inherited guidelines, no committee-approved templates. Just the chance to build a brand that ambitious professionals want to be part of.

What You'll Own

Brand

• Define and evolve The Network’s brand positioning, messaging and point of view.
• Own the brand identity and ensure consistency across all channels: digital, events, partnerships and member communications.
• Build and maintain brand guidelines covering tone of voice, visual direction and messaging frameworks.
• Lead brand campaigns and launches that build awareness and credibility among senior professionals.
• Shape how The Network is represented in faculty collaborations, partnerships, events and PR opportunities.
• Make sure the member experience, from first impression to ongoing communication, reflects the brand.

Content

• Own The Network’s content strategy across social, email, website and campaigns.
• Build AI into the content workflow (research, ideation, drafting and repurposing) using tools like ChatGPT, Claude, Perplexity and Notion AI.
• Speed up visual and video production with AI tools like Midjourney, Adobe Firefly, Canva Magic Studio, Descript or Opus Clip.
• Set clear guidelines for how the team uses AI, so content stays original, accurate and on-brand.
• Build and manage the content calendar across LinkedIn, Instagram, newsletters and other channels.
• Turn faculty sessions, masterclasses and expert conversations into engaging content in multiple formats.
• Write and oversee copy for campaigns, landing pages, emails and social.
• Work with performance marketing on ad concepts, messaging and creative testing.
• Track content and brand performance, and use insights to refine the approach.

Team

• Lead, brief and review the work of the video editor and graphic designer.
• Manage freelancers and external creative partners as needed.

Who You Are

• 3–6 years of experience across content and brand, ideally in business media, education, B2B or a premium consumer brand.
• Experience shaping or building a brand, whether a launch, repositioning or identity refresh.
• An excellent writer with a portfolio showing range across brand, long-form, short-form and campaign work.
• A strong eye for visual direction; you can brief and guide designers and editors with confidence.
• Experience creating for senior professional or business audiences.
• Comfortable balancing brand building with performance-led content.
• Experience leading or managing creative teams, freelancers or agencies.
• Organised and detail-oriented, and able to manage multiple priorities at once.
• Uses AI tools daily to work faster, with the judgement to know where human craft matters most.
• Can brief and guide the team on AI-assisted design and video workflows.

Why The Network

At The Network, you’ll build a brand from its earliest days. You’ll work closely with leadership and world-class faculty, have real ownership over how The Network shows up in the world, and help create a community that values substance over noise.

Location & Schedule: In office at Andheri West, Mumbai, Monday to Friday, 9 AM to 7 PM, with Saturdays working from home, 11 AM to 5 PM (6-day week).