Business Unit Head - Acute/Gynae Segment - Prescription Business

Job Title: BU Head - Prescription Business
Location: Chennai
Department: Business Unit / Sales & Marketing
Reports To: CEO

The BU Head - Prescription Business will be responsible for leading, strategizing, and driving the overall growth of the prescription portfolio. This role includes P&L ownership, business expansion, team leadership, and ensuring strong execution of sales & marketing strategies across the region. The ideal candidate should possess deep understanding of the pharmaceutical/medical industry, strong commercial acumen, and proven experience in managing prescription-driven businesses.
Key Responsibilities:
1. Business Strategy & P&L Management:
- Develop and implement the business strategy for the Prescription Business Unit.
- Own and drive revenue targets, profitability, and market share growth.
- Identify new business opportunities, therapy areas, and expansion plans.
- Monitor market trends, competitive landscape, and industry insights to support strategic decisions.
2. Sales Leadership:
- Lead, manage and mentor the sales team across regions.

- Drive performance through clear KPIs, operational discipline, and execution excellence.
- Ensure effective territory coverage, doctor engagement, and prescription generation.
- Collaborate with regional managers to achieve monthly, quarterly, and annual sales targets.
3. Marketing & Product Management:
- Work closely with the marketing team to design and implement brand strategies.
- Drive medical marketing initiatives, CME programs, and scientific engagement.
- Oversee product lifecycle management including new product launches.
- Ensure strong brand positioning in target therapy areas.
4. Cross-Functional Collaboration:
- Coordinate with supply chain, finance, regulatory, and medical affairs teams for smooth business operations.
- Ensure adequate inventory planning, forecasting, and demand management.
5. Stakeholder Management:
- Build strong relationships with key opinion leaders (KOLs), healthcare professionals, distributors, and channel partners.
- Represent the BU in internal meetings and external events.
6. People Management:
- Recruit, train, and develop a high-performing field force and regional leads.
- Drive a culture of accountability, performance, and continuous improvement.
- Conduct regular performance reviews and capability-building initiatives.
Key Requirements:
- Bachelor's degree in Pharmacy, Science, or related field; MBA preferred.
- 18-30 years of experience in pharmaceutical sales/marketing, with at least in a BU Head/Regional Head/Business Lead role.
- Strong understanding of prescription business dynamics, doctor engagement, hospital/clinic channels, and therapy-specific strategies.
- Proven P&L leadership and team management experience.
- Excellent communication, analytical, and decision-making skills.
- Willingness to travel as required.
Preferred Competencies:
- Strategic thinking & business planning
- Strong leadership and team-building capability
- Customer orientation and relationship management
- Execution excellence & result orientation
- Data-driven decision making
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