Marketing & Customer Service Professional ( Female Preferred )

• 1. Marketing & Promotions , 2. Digital & Website Management,3. Customer Service Oversight,4. Team Leadership,5. Market Insights & Reporting
• Responsibilities:
• 1. Marketing & Promotions:

Develop, implement, and manage comprehensive marketing strategies and campaigns across various channels (online and offline) to enhance brand visibility and drive customer acquisition, with a specific emphasis on European markets.

• Plan and execute promotional activities, product launches, and seasonal campaigns.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Monitor market trends and competitor activities to identify opportunities and challenges.
• 2. Digital & Website Management:
• Oversee and manage the company's e-commerce website, ensuring a seamless user experience, up-to-date content, and optimal functionality.
• Implement and manage digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.

Utilize digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads) to track campaign performance, derive insights, and optimize strategies for improved ROI.

• Manage online advertising budgets and campaigns effectively.
• 3. Customer Service Oversight:
• Establish and maintain high standards of customer service, ensuring timely and effective resolution of customer inquiries, issues, and feedback.
• Develop and implement customer service policies and procedures.
• Monitor customer satisfaction metrics and implement strategies for continuous improvement.
• Act as an escalation point for complex customer service issues.
• 4. Team Leadership:
• Lead, mentor, and motivate a team of marketing and customer service professionals.
• Conduct performance reviews, provide constructive feedback, and identify training and development needs for team members.
• Foster a collaborative and high-performance team environment.
• Manage team schedules, including rotational shifts, to ensure adequate coverage and service levels.
• 5. Market Insights & Reporting:
• Conduct market research and competitive analysis, specifically focusing on European consumer behavior and market dynamics.
• Generate regular reports on marketing campaign performance, customer service metrics, and e-commerce website performance.
• Provide actionable insights and recommendations to senior management for strategic decision-making.
• Female candidates preferred,

3-6 years of experience in marketing and customer service, preferably in European markets,team handling and leadership ,digital marketing tools, analytics platforms (Google Analytics, Meta Ads Manager, etc.), and CRM systems,eCommerce website management ,rotational shifts

Bachelors or masters degree in marketing, Business Administration, or a related field.Certifications in Digital Marketing or Project Management are a plus.Experience with India Mart, WordPress, India Mart ,WooCommerce, or similar platforms.