Creative Graphic Designer

Role & responsibilities

Creative Designer responsible for designing website banners, complete Figma layouts (home, product, collection pages), and high-converting Meta ad creatives. The role requires strong visual storytelling skills aligned with performance marketing and brand consistency

Key Deliverables

• 1. Website Banner & Product Page Creative Design
• 2. Figma Website Layout & Branding Execution
• 3. Meta Ad Creative Design & Variations
• 4. Creative Adaptations, Revisions & Optimization
• 5. Marketing Collaterals - Logo, Brochures, Flyers etc

Key Task and Activities

Figma Website Layout & Branding Execution

• Design complete website layouts in Figma (Home, Product, Collection, Footer, etc.)
• Create structured UI components for developer handover.
• Implement brand guidelines (color codes, spacing systems, typography hierarchy)
• Incorporate client feedback and revisions in layout designs
  

Website Banner & Product Page Creative Design

• Design homepage, collection page, and product page banners (desktop & mobile) based on Website Section layout and align it with Ideal Customer Profile for the website
• Create product carousels, benefit banners, CTA sections, comparison visuals
• Ensure brand consistency in color, typography, and layout.
• Optimize banners for web performance and ensure consistency in size, resolution

Meta Ad Creative Design & Variations

• Design static ad creatives and carousel ads for Meta & Google Ad campaigns
• Develop multiple variations (color, background, CTA, offer positioning)
• Ensure creatives align with campaign communication strategy.
• Collaborate with marketing team to improve creative performance
• Resize and adapt creatives for multiple inventory placement on Google and Meta platforms
• Execute quick turnaround revisions based on client feedback.
• Optimize creatives for better CTR and campaign performance.